The new tie-up intends to boost Facebook’s rival social networking site and the superhero film
Shahrukh Khan is a brand ambassador – yet again. And the latest firm to sign him up is internet giant Google. King Khan has agreed to promote its new social networking site, Google Plus along with his upcoming film RA.One. As part of the tie-up, Shahrukh will join Google Plus and participate in a live chat on the site, using the Hangouts feature over the next couple of weeks. On its part, Google will promote RA.One through not only Google Plus but also through YouTube – with behind the scenes videos, streaming of the premiere and other events across the globe, and various contests. In fact, a first-of-its-kind video about RA.One is already up on YouTube. Shahrukh is reportedly very excited about getting a chance to create a platform where his fans from all over the world can engage with his film. But whether Shahrukh’s charisma is enough to convince even a part of his mega fan following into becoming Google Plus users – so that the Internet giant can defeat Facebook – remains to be seen.
Also read: Shahrukh Khan’s ‘RA.One’ takes over YouTube