Shahrukh Khan vs Ajay Devgn, Aamir Khan vs Akshay Kumar – it’s all fair play in a free market

Mon, November 12, 2012 2:54pm UTC by 19 Comments
Shahrukh Khan vs Ajay Devgn, Aamir Khan vs Akshay Kumar – it’s all fair play in a free market

Cineswami comments on the recent war in Bollywood over multiplex screen space

The last time Cineswami checked, we lived in a democracy. Granted it’s a democracy where free speech is often threatened but it’s still a free trading market. The preamble to the Competition Act says clearly that it’s “An Act to provide, keeping in view of the economic development of the country, for the establishment of a Commission to prevent practices having adverse effect on competition, to promote and sustain competition in markets, to protect the interests of consumers and to ensure freedom of trade carried on by other participants in markets, in India, and for matters connected therewith or incidental thereto”. A recent Supreme Court judgement stated: “The main objective of competition law is to promote economic efficiency using competition as one of the means of assisting the creation of market responsive to consumer preferences.” The key phrase here is ‘consumer preferences’.

Now, the Competition Commission of India is an impartial and neutral body that does not necessarily prefer Shahrukh Khan above Ajay Devgn. In a recent judgement in Bangalore, the CCI ruled against protectionist activities by the Karnataka Film Chamber of Commerce where they tried to restrict the release of Bollywood and other non-Kannada films in the state fearing loss of business. The CCI ruled that if the people of Karnataka wish to watch a Bollywood or Tamil, Telugu or Malayalam film instead of a Kannada film, it’s of their own free choice in a democratic country.

Similarly, if exhibitors wish to devote more screens to Jab Tak Hai Jaan, a big Diwali release to begin with that is rendered all the more poignant by the film being Yash Chopra’s swan song. As Shahrukh says, “I feel that the exhibitors represent the consumers. As a businessperson, I cannot assume that anything has been put on anyone by force. They chose the film.” Besides, it’s Devgn’s own fault for daring to take on SRK.

As a recent statement by Yash Raj Films says: “YRF had announced the release of its film on 27th June 2011 with its announcement of the release of its film for Diwali 2012 and commenced booking of single screen theatres in June, July & Aug 2012. On the contrary, ADF (Ajay Devgn Ffilms) announced the release of its film only on 29th May 2012 and approached the single screen owners only in October 2012 by which time YRF had taken a lead.”

So Devgn knew fully well what he was getting into. It is one thing to release a small independent film as counter-programming to a blockbuster, it’s quite another to develop delusions of grandeur and go head to head against the popular Yashji-SRK combo. And, as noted elsewhere in these pages, it’s not like Son Of Sardaar is not getting a release at all. It has a sufficient amount of screens.

YRF also said: In a free competition Ajay Devgn admits that the cine goers will decide the film that they wish to see. With both the films having opened the booking on the same day, the cine goers already seem to have expressed their verdict. Even as we go press with this release, we are being approached by a large number of theatres with offers to screen our film.”

Let’s also give the Talaash distributors the benefit of doubt and not assume that they are bulldozing cinemas to run the film for a minimum of two weeks at the expense of Khiladi 786. Perhaps they think that the Aamir Khan starrer will fare better at the box office than the Akshay Kumar film given his recent hit and miss track record where for every Rowdy Rathore there is a corresponding Joker.

Meanwhile, while Bollywood ponders these weighty matters, its Shahenshah has far more important issues on his mind. Amitabh Bachchan tweets: “Eureka !! NASA has developed a contraption that eradicates mosquitos within an area of an acre, effectively .. tried it .. works !!”Subscribe to me on YouTube

  • raghu

    Good work!! After a long tym found a genuine article. I hav one question 2 ask who r questioning monopoly in industry if Akshay chooses 2 release Khiladi 786 with D2 would Salman have given enough screen space..it’s easy as his film is not involved now..even YRF lost many number of multiplexes and for Prakash Jha his Chakravyuh released when there is min competition but couldn’t fare well..same with Arakshan bad tym 2 release a movie particularly wen Salman film was around the corner..and he is accusing of monopoly in Industry..WAT A PITY!!!!

  • Ajay thapa

    Amir khan bakwas hai wo saala 1 year mai 1 flim realise kartha hai or hit agar 1 year 2-3 movie realise karayga tho flop dega sala amir khan. Action king akshay kumar iz bst. Illka khans ka dhamaka akshay kumar ka . Akshay kumar jo boltha wo wo kartha hai or jo wo naih boltha hai wo wo defintely kartha hai rathore vikram rathore don angry akshay kumar he wil kill u amir khan

    • Kiran

      All actors are bakwas except Aamir. He movies are unique and touching!. Akshay do movies for money unlike Aamir

      • Biswa

        Aamir is an actor who fears to have a flop movie in his list so he does a movie in a year or in two to three years….

        I agree his movie “3 idiots” is one of the best movie but that does not means that only aamir could do that , any big actor could do that role perfectly, it was his luck that he was part of that movie, and according to me that role was best suited for Ranbir Kapoor.

        And now don’t say that Aamir doesn’t take money for a film and works for free….

        Anyone who will do a single movie in a year or in two year the movie would be good definitely and if the movie is not good after sending two years on that movie then it is really a shame.

        whatever acting aamir does looks like same expression in every role…ohh terii..

        And About Akshay , Akshay have guts to give 4 blockbusters movies in a year and he is most versatile. Akshay’s fans are happiest fans as Akshay’s fans don’t have to wait for a long period like 1 year or 2 years for his movies…

        About Ajay Devgan , Ajay devgan is one of the talented actor ( best in serious roles )and better than aamir in serious acting.

        About Shah Rukh , he is the king of romance and does better act than aamir…

        Now Comment, I am ready to reply

        • Sameer

          Aamir khan is way better than all of them! akshay kumar has his own place and i respect him a lot but hes no match of aamir khan! A sensible person is one who does a movie a year but better than rest of the movies ! 3 idiots, taare zameen par, rang de basanti, lagaan, ghulam, and etc are very aprreciated movies all around the globe!

  • Amir kutha

    Action ka baap hai akshay kumar khiladi 786 blockbustr hai amir kutha sala chaka harmi tara baap ka satha tara bakwas flim realse kar harmkhor

  • Rakesh rai

    Action ka baap akshay kumar. KHILADI BHAIYA, KHILADI 786

  • meet

    mrs cineswami for your king infromation amir khan film comes once in 2-3 years be tough and different like akshay.

  • JITHIN JOY

    AKSHAY KUMAR KING OF ACTION THE MOST VERSATILE ACTOR IN ENTIRE BOLLYWOOD HISTORY

    AKKI THE BEST KHILADI786 WILL BE A HUGE HIT

  • Daniyal

    SRK is the king of bollywood . i love SRk and Katrina.
    Watch Jab Tak Hai Jaan

    • sandeep

      I also love srk i m a big fan of of srk. HE IS A ROMANCE KING & BOLLYWOOD KA “DON”

  • Vijay thapa

    Amir khan bakwas hai 1 year mai ek flim realise kartha hai. Agar akshay kumar jesa 1 year mai 4-5 flim realse karay ga tho uski flim flop hogayega.akshay kumar bollywood ka baap hai. Khiladi 786 600 cr ka buisness karayga rathore vikram rathore. Action king akshay kumar. Illaka amir kutha harami chaaka ka dhamaka action ka baap akshay kumar. Love u akshay ji ur the bst 4rever.

  • Amir khan

    Action king akshay kumar iz bst or harami aamir khan kutha chaka agar ek baap ki aulad hai tho one year 2 flim hit de tab mai tayrokho maan tha hoo. Sala amir tu ek baath baaatha tu kutha hai tara ma baap ke sath teri flim release kar aamir donkey. Khiladi akshay kumar ki flim 500 cr ki kamai karaygi. 3idot v tu jisa tha sabse bada idot tho tu hi tha aamir.Khiladi bhaiya se paga math le khiladi tayroko khatam karaye ga.

    • danish

      tere time par akshay kumar aaya tha kya…
      Akshay ka itna accha lag raha hai to uska muh mein lele….
      Aamir khan ke 3 idiots ka record todna namumkin hai…

  • marmar

    Amir khan-Vijay thapa-Ajay thapa!!!!are one persene

    • Sagar singh

      Hw did u knw that aamir khan, vijay thapa, ajay thapa are same plz tel me. Kese patha chaltha hai ki wo sab same hai.

  • Saddik

    Ajay is the bollywood best actor
    I love Ajay and sonakshi

    plz watch Son of sardaar

  • Saddik

    Ajay is the bollywood best actor
    I love Ajay and sonakshi

    plz watch Son of sardaar

    and original bollywood king of SALMAN KHAN

  • Arjun kapoor

    My fav actor is akshay kumar. He is king of bollywood. Akshay kumar bollywood ka baap hai. Khiladi 786


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