Shahrukh Khan’s ‘RA.One’ takes over Youtube

Tue, September 27, 2011 11:00am UTC by 10 Comments
Shahrukh Khan’s ‘RA.One’ takes over Youtube

For perhaps the first time in Bollywood history, the King Khan has roped in the most popular video site on the Internet to promote his home production, the superhero flick RA.One

There is a lot riding on RA.One for Shahrukh Khan in particular and Bollywood in general, because it is touted as a film that will silence all those who think that Bollywood is a complete non-starter compared to Hollywood as far as superhero films are concerned. SRK is going the whole hog to promote his film and he has pulled off a gimmick which even the biggest names in B-town couldn’t manage. Usually the official pages of all production houses are static, with only the trailers and songs of the film showcased, but Shahrukh has upped the ante. The official channel of RA.One on Youtube is a spectacle in itself, as it has the hero, aka G.One, aka SRK jumping in and out of windows, shooting down villains and much much more. The heavy duty animation combined with SRK’s famed wit makes it an amazing experience. This is one of the most creative and unique uses of the popular site by anyone in Bollywood. It doesn’t end with the trailer that ends with G.one promoting branded merchandise; there is a promo-making contest for users as well. This contest is a novelty for a film of this genre and many aspiring filmmakers have already started to find ways to impress the King Khan with their creative inspirations. All this will certainly help the film in winning audiences the world over, but will the movie itself manage to wow critics and the BO? We are waiting to see what trick the marketing maestro has up his sleeve to deal with that!

Click here to watch the ‘Chammak challo’ song

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  • pravin yadav

    you r really super hero……..mind blowing marketing….and just pray for it ……..

    • girishshivram

      Sharukh ,,,u r the king of bollywood..wish u all the best

    • girishshivram

      Sharukh ,,,u r the king of bollywood..wish u all the best….

  • Salman khan

    Ra.one is the bigest flop, becuz i don’t like shahrukh. Only my films will be super hit. So don’t try to watch ra.1, ‘nahi to tum sab me itna chhed krunga k kunfuz ho jawoge’

    • SRK

      dekh tu mujhe pasand kare ya na kare it doesn’t matter…As far as i know that my audience have love and respect for me as i have for them. “Ladai Goliyon Se Nahi Dil Se Jeeti Jaati Hain” RA.ONE will Rock The Box Office.

  • Wasim

    Hello frnds, listen carefuly.
    ”Ra.1 is not releasing on 26th october, ra.1 wil release on next year on 20 februry. Kyuki ra.1 ki shuting abhi complete nahi huwi hai.

  • Wasim

    Breaking news.
    ‘Ra.one agle sal 20 februry ko release hogi’

  • Tiana

    Ra One= Rocking, Amazing, Outstanding, Number one, Entertainer
    its gonna be something UNIQUE! I way to go shahrukh khannnnn

  • shaazcoorg

    i luv ra one!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

  • shadab gauhar

    SHAHRUKH KHAN is the REAL KING


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