The superstar, who is busy with RA.One promotions these days, says every actor promotes his films
Shahrukh Khan is neck deep in the promotions of his upcoming mega-budget sci-fi movie RA.One. He is appearing on TV shows, collaborating with various brands and using other marketing tools to promote his superhero movie, but the superstar refuses to be labelled a ‘marketing guru’. “These terms are all nonsensical things. Every actor talks about his films. I’m here since so many years. I also do things when my film is about to release, but I’m no marketing guru,” said Shahrukh on the sidelines of an event to announce the collaboration between YouTube and RA.One. “You need to be innovative when you reach out to people, so that more and more people can be aware about your film and that’s what I’m doing,” he added.
Shah Rukh may not like to be called a marketing guru, but in Bollywood, SRK and Aamir Khan are known to market their films in zara hatke manner and for introducing novel ways of promoting movies – so much so that others have started taking the same path. RA.One, slated for an October 26 release, has been directed by Anubhav Sinha and also stars Kareena Kapoor.