We revealed to you today morning how Shah Rukh Khan and Alia Bhatt‘s Dear Zindagi has seen a dip on day 4. The movie had a tremendous opening weekend collection of Rs 32.50 crore and was aiming to extend its glorious run. However, on the first Monday, the film dipped to a collection of just Rs 4.25 crore. Dear Zindagi had collected Rs 12.50 crore on day 3. So in one day, it had dipped by Rs 8.25 crore. So should Shah Rukh Khan and Alia Bhatt be worried?
NO! They should not be worried at all… Every film, be it Ranbir Kapoor‘s Ae Dil Hai Mushkil or Salman Khan‘s Sultan or Akshay Kumar’s Airlift sees a dip on the first Monday. The simple reason for this is that Monday is the first working day of the week and only a few people go to watch a film that day. The worrying factor is the occupancy and the word of mouth publicity here. If a film maintains its audience and has a good word of mouth publicity flowing for it, then it will have passed the crucial Monday test. And that’s what Shah Rukh Khan and Alia Bhatt’s Dear Zindagi has managed to do. ALSO READ – This behind the scene video of Shah Rukh Khan and Alia Bhatt’s Dear Zindagi will make you want to watch the movie again
Trade analyst Taran Adarsh also agrees with us, as he tweeted, “#DearZindagi passes the crucial ‘Monday test’… Fri 8.75 cr, Sat 11.25 cr, Sun 12.50 cr, Mon 4.25 cr. Total: Rs 36.75 cr [1200 screens].”
If Dear Zindagi‘s occupancy had dwindled and the film would have just collected Rs 2-3 crore, then Alia and SRK should have worried. But that’s not the case. In fact, with no release along with it, Dear Zindagi can spread it wings and fly high throughout this week. The niche release has also helped the movies cause. For those of you who didn’t know, Alia and Shah Rukh’s movie released in just 1200 screens in India. This not only saved the distribution cost, but also maximised the occupancy. ALSO READ – DECODED: Shah Rukh Khan and Alia Bhatt’s Dear Zindagi success
Directed by Gauri Shinde, Dear Zindagi has been loved by one and all. Though it has been termed as a long film by a few, the audience has been raving about it. The youth has connected with the story and Shah Rukh’s charm has made people go gaga. What do you guys had to say about Dear Zindagi? Tell us about your thoughts in the comments section below! Also check out what the other people had to say about the movie in the video right here: