Shraddha Kapoor’s family MIFFED with Rock On 2 producers – here’s why

It is learnt that Shraddha Kapoor’s family is upset with the producers (Riteish Sidhwani and Farhan Akhtar) for not postponing the release of Rock On 2. The Kapoors were keen to shift the release to a later date after demonetization but the makers stuck to the original date and the box office result was disastrous. Says a source, “Shraddha and her family felt that the film’s prospects would have been better had the film been postponed till the cash flow became stable. (Also Read: Rock On 2 quick movie review: Farhan Akhtar and Shraddha Kapoor’s film tries hard to retain the charm of the original) 

The film released just a day after demonetization happened and her family had requested the producers to postpone the film but they were convinced that the film would be a hit despite all obstacles. The producers should have got the warning signs when hardly anybody turned up at the trial they held a day before the film.

Everybody in Bollywood was busy sorting their money issues and had no time to go and watch. Now the film has bombed because audiences also didn’t go to watch it.” And unfortunately Shraddha’s hit record took a hit. (Also Read: Rock On 2 ends Shraddha Kapoor’s HIT streak) 

Shraddha’s career has been on the upswing since Aashiqui 2. The romantic film with Aditya Roy Kapur rejuvenated her career after a dismal start with Love Ke The End. Since then, she has delivered hits like Ek Villain, ABCD 2 and Baaghi, which have grossed more than Rs100 crores at the box office. Rock On 2 was a film the actress truly cherished being a part of given the fact that she loved the first film. Shraddha also gave playback for four songs in the film. Actor Arjun Rampal had also rued how demonetisation affected the film at the box office. He said that they tried to push it ahead but it was not possible. The producers said it was a small sacrifice seeing the greater good for the country.