comscore

Subhash Ghai’s desperate attempt!

By | Updated: May 27, 2011 6:05 pm
Subhash Ghai’s desperate attempt!

The filmmaker’s new strategy is to sell two films at the price of one

Erstwhile churner of Bollywood’s biggest blockbusters starring the biggest stars has now taken the indie route. This basically means that he is promoting films which are made on very low budgets, but supposedly high on content. Probably the first of its kind in Bollywood, in Ghai’s new detour, he is bundling two films; Love Express and Cycle Kick, which together will be shown as a single film to the audience. In a recent interview Ghai said that by this strategy “We will not only be able to promote quality cinema, but also secure the distributors and exhibitors to a great extent. Add to that the fact that even the cine-goers will get more value for their money.” Seems that the string of flops have taken a toll on Ghai’s larger-than-life ‘showman’ image and is now following the formula of the independent cinema movemnt; albeit within the commercial format. We still prefer the showman of yore any day.

LIKE US. FOLLOW US. STAY CONNECTED.
Facebook
Twitter
Google +
Youtube

Latest from News & Gossip

Priyanka Chopra joined the Pokemon Go madness and guess which Pokemon she caught first!
Priyanka Chopra joined the Pokemon Go madness and guess which Pokemon she caught first!
Ranbir Kapoor, Katrina Kaif, Parineeti Chopra win BIG at Vogue Beauty Awards 2016!
Ranbir Kapoor, Katrina Kaif, Parineeti Chopra win BIG at Vogue Beauty Awards 2016!
Katrina Kaif's RED HOT ensemble for Vogue Beauty Awards 2016 is going to give you sleepless nights!
Katrina Kaif's RED HOT ensemble for Vogue Beauty Awards 2016 is going to give you sleepless nights!
View More

Latest Videos

Sunny Leone is the latest actress to get bitten by the Snapchat bug!
Sunny Leone is the latest actress to get bitten by the Snapchat bug!
Varun Dhawan and Jacqueline Fernandez speaking Gujarati is the funniest thing you'll see today - watch video!
Varun Dhawan and Jacqueline Fernandez speaking Gujarati is the funniest thing you'll see today - watch video!
Karan Johar dancing to Kareena Kapoor's song is the WACKIEST thing you'll see this Wednesday - watch video!
Karan Johar dancing to Kareena Kapoor's song is the WACKIEST thing you'll see this Wednesday - watch video!
View More

Latest Photo Galleries

Divyanka Tripathi and Vivek Dahiya share INTERESTING teasers of their wedding video!
Arbaaz Khan and Sohail Khan welcome Bollywood debutant Caterina Murino with a ‘Fever’ bash!
Aamir Khan invites ‘Dangal’ team at his home for a private party!
View More