Superstar Rajinikanth officially joins Twitter

The Kochadaiiyaan actor has finally joined the social platform

The rumours are true. Reticent Superstar Rajinikanth has officially joined Twitter. As reported by Bollywoodlife earlier, Fluence, the company that also manages the digital lives of many celebrities such as Amitabh Bachchan, Salman Khan, Sonu Nigam, Shaan and Karisma Kapoor, will service the Superstar account. Always one to keep up with the times, Thalaivar says, “I have always believed that my career graph is a miracle I owe my fans. I have been contemplating joining the social media platform for a while to connect with them, hear what they have to say and share my thoughts. Unfortunately I never got around to it until now. By partnering with Fluence I am confident that I have the best team and the best guides who will help me connect with my audience. I decided to start with Twitter because I felt that the platform is abuzz with all the news and the trends that happen across the globe and I’m told that this is where all the best Rajini one liners are!”

Ashish Joshi, VP Digital & Business Head – Fluence says, “We are thrilled to partner with the enigmatic Rajinikanth. The digital landscape is exploding and when you work with Thalaivar the possibilities are endless. Twitter is the first step in building and growing his online presence and getting all the fans out there to directly engage with the phenomenon that is Rajinikanth. We will work closely with him to broaden the horizons of the digital landscape to create interesting and entertaining consumer facing properties that will engage the fans in a way that only Rajini sir can.”

Twitter’s India Market Director, Rishi Jaitly says, “Twitter is the world’s leading real-time information network where users discover and converse with the people, organizations and media that interest them. This is truly an “only-on-Twitter” moment as Superstar Rajinikanth’s debut on Twitter also marks his debut in the digital space more generally. We welcome Rajinikanth to Twitter, are happy to support his launch on the platform and look forward to watching him use our mobile service to engage in live, public conversations with fans and other icons around the world.”