Since none of the Bollywood releases apart from Nasha has managed to generate good buzz with cinegoers, trade pundits suggest that the successful Hollywood franchise can grab the advantage and cash in on it
Rarely is there a week where four (Hindi) films release on the same day. This is one such, and hopefully an auspicious week for Bollywood! Considering the fact that four small banner movies with no major star cast – Issaq, Bajatey Raho, Nasha and Luv U Soniyo – release this Friday, we foresee a lull in business at the ticket counters. Here’s why…
Wethinks Issaq can do comparatively well at the box office, since the movie’s banner is Pen India Pvt Ltd, which earlier produced the Vidya Balan starrer Kahaani. The erotic movie Nasha rides majorly on debutant Poonam Pandey’s slim shoulders, while the Tusshar Kapoor-Ranvir Shorey starrer Bajatey Raho looks high on content, but bad promotions could ruin the film’s prospect. Luv U Soniyo marks Rati Agnihotri’s son Tanuj Virwani’s debut; this one is essentially a college romcom, but lacks appeal from what we have seen. To complicate the whole scenario, heavy rain all over the state could play spoilsport and damage the box office prospects of these films.
Will the audience bajaao taali after watching Bajatey Raho or bajao (pan) the film itself? Will Prateik and newcomer Amyra Dastur succeed in stealing your heart? Will you get addicted to Poonam Pandey’s bold avatar in Nasha? Will Luv U Soniyo be a fun college flick? “As per the numerological meaning derived, it seems Bajatey Raho will click with its target audience – who like to watch light-hearted comedies with a dose of thrilling moments,” predicts numerologist Bhavikk Sangghvi. About Issaq he says, “Based on the famous Shakespearean novel Romeo and Juliet, the film is likely to suffer, despite having some merits.” Exhibitor-distributor Akshaye Rathi explains, “I think the first choice will be Wolverine 3D followed by Bajatey Raho, after that Nasha and Issaq almost on the same level, and then comes Luv U Soniyo.”