Trade buzz: Will Dedh Ishqiya and Yaariyan be the first films to enter the Rs 100 crore club in 2014?

Wed, January 8, 2014 2:50pm UTC by Add first Comment
Trade buzz report of Dedh Ishqiya and Yaariyan

Madhuri Dixit is all set to make a dhamakedaar comeback to the big screen with Dedh Ishqiya, releasing this week. But Abhishek Chaubey’s comedy thriller may face competition from Yaariyan which hits the screens on the same day…

Madhuri Dixit, Naseeruddin Shah, Arshad Warsi and Huma Qureshi star in Dedh Ishqiya, a film that set tongues wagging with its first trailer. Directed by Abhishek Chaubey, it is a sequel to the 2010 critically acclaimed Ishqiya. While Madhuri’s film looks promising Yaariyan, which releases alongside Dedh Ishqiya, has caught attention thanks to its peppy music. Though director Divya Khosla Kumar’s rom-com has new faces, the movie may attract audiences with its massy genre. Exhibitor-distributor Akshaye Rathi says, “Dedh Ishqiya and Yaariyan are as different from each other as chalk and cheese. While Dedh Ishqiya looks like it will appeal to the mass sensibilities, Yaariyaan should interest the youth, more so in urban centres.”

“Both the films are equal. Dedh Ishqiya has Madhuri, but the music of Yaariyan has been appreciated. Both the films will manage well,” says Rajesh Thadani of Multimedia Combines.

Since the two films belong to completely different genres, it may work in their favour. But on the flip side, the Naseer-Arshad starrer isn’t a masala entertainer that the regular Indian audience is used to. And Yaariyan has no big star, which may affect its fate at BO. So will either film be able to enter the Rs 100 crore club? “The USP of DI is the popularity of the previous edition of the franchise and Yaariyan has great music to help it grab attention. But touching numbers like Rs 100 crs at box office seems like a far cry for both. The films should do just fine, since the audience has had virtually nothing to look forward to for three weeks after Dhoom:3 released,” points out Rathi.

While Dedh Ishqiya and Yaariyan are ready to battle it out at the box office, Aamir Khan’s Dhoom:3 has been steadily forging ahead to set a new record. The third instalment of the Dhoom franchise is the first Indian film to gross Rs 500 crore. Now we wonder what can break this incredible new record. Any guesses, BollywoodLifers?Subscribe to me on YouTube


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