After Shahrukh Khan’s Chennai Express and Hrithik Roshan’s superhero flick Krrish 3, the stage is set for Mr Perfectionist to take the box office battle ahead. His new movie has generated great buzz, but will it create hungama at the ticket windows? Read on to know…
Dhoom:3 with Aamir Khan, Katrina Kaif, Abhishek Bachchan and Uday Chopra will hit the screens this Friday. While the actors haven’t gone all out to promote their film like so many others do, Yash Raj Films’ marketing strategy of ‘less is more’ seems to have worked quite well. Movie buffs are eagerly waiting to see the third instalment of YRF’s most successful franchise, the Dhoom series. But will Dhoom:3 get the cash registers ringing? Will Aamir succeed in beating Shahrukh Khan’s Chennai Express record? Exhibitor-distributor Akshaye Rathi says, “Dhoom:3 is poised to be one of the biggest grossers of all time. While it has the disadvantage of not being a holiday release, the opening numbers will be earth shattering purely on the popularity of the franchise. I won’t be surprising if lot of people report sick at work/college on the 20 December.”
Earlier this year, the Shahrukh Khan-Deepika Padukone starrer Chennai Express broke the record set by 3 Idiots four years earlier to become the highest grossing films in Hindi cinema history. Hrithik Roshan’s Krrish 3 took over from CE in no time, even though reports do suggest that the figures for the Rakesh Roshan directed movie were not quite accurate. And now, with Dhoom:3, there is a possibility of Mr Perfectionist regaining the top spot. After all, sequels have been raking in big moolah, hai na? And though there has been a lot of hoopla around Dhoom:3 ticket prices being as high as Rs 900, Akshaye says this inflated price is justified, as the makers have shelled out big money to make their film a truly spectacular cinematic experience. “People are making unnecessary ruckus about the hike in rates at some properties. Mumbai has tickets ranging from Rs 50 to Rs 900 and the choice of cinema to watch the film lies with the audience. When a film is made on as grand a scale with budgets that go out of the roof, the producers are entitle to charge a premium so that it helps them recover their costs,” points out Rathi.
We agree with Akshaye, coz if a Rs 900 ticket at IMAX is unaffordable, people can always go to PVR or Gaiety, where ticket prices aren’t so high. Wethinks the BO battle can’t get any bigger than this and we certainly can’t wait to see new records being made. Time to buckle up – the countdown has begun!