Vidya Balan’s clean up act!

The B-town actor who took the nation by storm with her recent movies, Kahaani and The Dirty Picture is now gearing up to fulfill her responsibilities as the brand ambassador of sanitation campaign for the government of India

Open defecation is a grave problem in India because as many as nearly 60 per cent of the country’s population still believes in relieving themselves under the open sky. And this practice is the root cause of many illnesses. So, the trend-changer of B-town, Vidya Balan has decided to take up the issue and work towards changing mind sets and unsanitary practices.

What’s more, the person who was responsible for nudging Vids in this direction is our very own Rural Development Minister, Jairam Ramesh. “She (Vidya Balan) has agreed to give her time for the campaign for two years. She will be fully involved in the Nirmal Bharat Abhiyan (the re-structured version of the Total Sanitation Campaign),” he said in an interview and added that time it’s a ‘clean picture’ for our darling Balan.

Vidya, on the other hand is getting ready to make sanitation a national obsession. “I think it is a matter great honour for me, becoming the brand ambassador of sanitation campaign. It needs to become a national obsession,” she said in an interview and added, “For an actor, what can be a better thing than doing a dirty picture on screen and off screen a clean picture? I think this role will work a lot because we are working on a national movement.” We’re sure it will, dear Vids!


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