You can watch the trailer of HNY on Whatsapp. Read on to know more…
As we have already told you, the trailer of Farah Khan’s much awaited film, Happy New Year will be out on August 15. But guess what? You can watch the trailer on Whatsapp. Yes, you read that right! The makers of Happy New Year, which stars Shah Rukh Khan, Deepika Padukone, Abhishek Bachchan, Sonu Sood, Boman Irani and Vivaan Shah have adopted an unusual way to reach out to a bigger audience.
For the first time an Indian film will send its trailer via WhatsApp to the users of the application. All you have to do is give a missed call or drop in a WhatsApp message at +91 9819020202 to get the HNY Trailer on your mobile. Isn’t that amazing? The restriction by WhatsApp on a broadcast message has specially been removed for this campaign.
“As a company there is a special focus on constantly improving fan experience through innovation. Whether it was the first look of the movie at the beginning of the year through one of the biggest Twitter innovations with fans receiving customized posters from their favourite artists, which received close to a Billion impressions as a campaign, or the new innovations with WhatsApp & Twitter for the upcoming movie – Happy New Year, our endeavor is to delight the fans. With over 50 million active users on WhatsApp in India who every day share millions of videos & images with individual friends & groups it was an obvious choice to use WhatsApp as a platform. The only challenge was the restriction by WhatsApp where a broadcast message cannot be sent to more than 250 friends/WhatsApp users but WhatsApp has specially removed this restriction for this campaign,” says Venky Mysore, CEO of Red Chillies Entertainment.
Now that is an amazing marketing idea, we must say. Well, we can’t wait for the Happy New Year trailer. What about you BollywoodLifers?