The makers of Love Breakups Zindagi threw a success bash recently, but with the film’s lukewarm response we wonder what was there to rejoice about
On the weekend, Dia Mirza, Zayed Khan and Sahil Sangha, partners of Born Free Entertainment, threw a little party to celebrate the success of their first venture, Love Breakups Zindagi (LBZ). But we wondered why…. According to trade reports, LBZ isn’t exactly setting the cash registers ringing, though critics have been kind and chose nice words in the reviews. You can read our reviewer’s take to judge for yourself (Click to read review). So, we want to know what exactly they are celebrating. One understands that when a film really does well at the box office and rakes in heaps of moolah, it does call for a party. My guess is that with umpteen product placements in the film, the producers made enough and more cash from the project. Well, then that’s called smart filmmaking. Did they take a tip from the marketing genius Shahrukh Khan? Anyway, perhaps that’s what they were rejoicing about. So there were Zayed’s aka Z’s parents Zarine and Sanjay Khan, sisters Farah Khan Ali and Sussanne Roshan, and filmy friends including Ramesh Taurani, Rajkumar Hirani, Jackky Bhagnani, Kunal Kapoor, Ganesh Hegde, Gaurav Kapoor, Chunky Pandey and many others who showed up for merrymaking. By the way, one also hears that despite the lukewarm response to the film, the trio of Dia, Zayed and Sahil has begun work on their next project. Let’s hope that one turns out to be a real success!