What are Shah Rukh Khan’s plans to promote Happy New Year?

Sat, June 21, 2014 9:30pm IST by
What are Shah Rukh Khan’s plans to promote Happy New Year?

 King Khan plans a globe  trotting road show to promote Happy New Year

When it comes to getting competitive with one another the three Khan superstars know how to pull out all stops. Trust Shah Rukh Khan to go that extra mile. Sandwiched between Salman Khan’s Kick in July and Aamir Khan’s PK in December Shah Rukh Khan has decided to go all-out with the marketing of his new film the Farah Khan directed Happy New Year by opening up new modes of publicity.

Apparently Shah Rukh plans a series of unprecedented marketing moves. Says Shah Rukh’s fellow-actor from Happy New Year, “Shah Rukh has asked all of us to keep two months, August and September completely free of all other engagements. None of us is allowed to shoot for any film during those two months.”

Apparently Shah Rukh plans road shows in the US and Canada with his co-stars and directors. Says the co-star, “We don’t know what we will be required to do at these shows. But Shah Rukh will be taking all of us from the cast of Happy New Year to the streets in various cities of the US and Canada where we will be performing and interacting with fans.We expect crowds of thousands on the streets as Shah Rukh has a huge fan base in that part of the world.”

This sort of open-air publicity has never been attempted before by any other actor. Adds the actor, “For Shah Rukh the success if Happy New Year is very important. He wants it to be bigger than Kick and PK. We all have been told to think of nothing else for the two months leading up to the release.”Subscribe to me on YouTube


  • aisha

    Men, it’s really disgusting the way media writes. U guys make it sound like he is the only one who wants success and will die without it. I mean what kind of costar will say such things?, if any costar indeed said such then that person is clearly a hidden enemy of Shahrukh. How can someone divulge the marketing plans of a movie which they r a part of? That’s just plain stupid. Moreover a gr8 portion of this article is fabricated, the end portion just stinks. So disgusting.
    SRK is often falsely accused, but he usually overcomes and triumphs in the end despite all the depredation . Some also hoped and thought his team will fall flat during the IPL matches cos they had a rather shaky start but look what happened , alas! He rose as the phoenix he is thanx to his team. ” that’s right ! Good karma ” , the same thing will happen to him when HNY releases insha Allah .

  • aisha

    Seriously, i didn’t even like SRK that much as an actor but after seeing various media reports against him and how he usually conducts himself despite all the attacks, it gave me a new found respect 4 him. No wonder his fan base outside India continues to grow, it has more to do with his personality and how he conducts himself so a tour in the west will be a step in the right direction.