What is Ayushmann Khurrana going to do for promoting Bewakoofiyaan?

The Vicky Donor actor will be part of an innovative marketing strategy for his upcoming film opposite Sonam Kapoor. Read on to know what it is…

Ayushmann Khurrana will perform with a flash mob in Mumbai as a part of his upcoming film’s promotional activity. He will be singing and dancing on a road today in south Mumbai. Khurrana, who will be seen in Bewakoofiyaan opposite Sonam Kapoor, will be doing a gig for a flash mob at Nariman point outside a popular restaurant, sources said.

While planning the activity, the team decided to have it around this area as it was in synchronisation with the content of the film, they said. In Bewakoofiyaan, Ayushmann plays a person working in a corporate setup and someone who is removed from his job. Hence, the team thought to have the flash mob in a corporate area.

The film, produced by YRF, is set to release on March 14.