Why did Aamir Khan refuse a Rs 150 crore deal?

The Talaash actor is clear about what he believes in. And nothing, not even the big moolah, can change his mind

When Aamir Khan took up the cause of creating awareness about social welfare through his popular show Satyamev Jayate on Star Plus we applauded him. TRPs for this show shot up and almost everyone who was remotely familiar with this Sunday 11 o’clock show was talking about it. But for Aamir, it meant a lot more than success on the small screen or the TRP race.

And now we are told that B-town’s perfectionist Khan is undergoing a makeover of sorts. Birdies chirp that the actor wants to project himself as someone who is working towards a social cause. And for the same reason we hear the actor has refused an endorsement worth Rs 150 crore. Confirming the buzz Aamir said, “I have cancelled all my endorsement deals.”

Now, does that mean no Aamir Khan on the ads that pepper commercial breaks? Yup, except if the advertisement promotes the Incredible India campaign. And anyway, AK seems to be too busy with the shoot of Dhoom:3 and the second season of Satyamev Jayate to try and squeeze in endorsements into his date diary, right?

Proud of you, Aamir, for sticking to what you believe in. Kudos!