Why is Madhuri Dixit-Nene’s Dedh Ishqiya not working?

Why is Madhuri Dixit-Nene’s Dedh Ishqiya not working?

Everyone seemed eager to watch the dhak-dhak queen’s comeback to Hindi movies. But nobody is watching her first film after a seven-year break. What is the problem?

When we first heard that Abhishek Choubey was making Dedh Ishqiya with Madhuri Dixit-Nene in the lead, we were pretty thrilled about it. And then when we heard that various leading ladies were rejecting the role of Munia – finally played by Huma Qureshi – we were even more curious about it. Then the shoots began, as did the stories of how the various actors were delighted with their experience. Lots of fluffy stories came off the sets about how working with the gorgeous Madhuri was such a dream come true, what a fabulous film Dedh Ishqiya was, and more of the same thing over and over. While we agree with everything everyone has said about the film, and endorse the rave reviews that so many other critics have given it, we are practical. The film did not work. Theatres were not full – except perhaps in Pakistan, as reports tell us – and people preferred to watch the more popcorn-teenybopper Yaariyaan instead.

Why? Has Madhuri lost her magic? Does the combo of Arshad Warsi and Naseeruddin Shah, which worked so well in Ishqiya, not make the right moves in this follow-up? Has Huma, who grabbed applause in Gangs of Wasseypur, lost her charm? What went wrong? Actually, nothing. This one is a pretty perfect film in many ways, with humour, wickedness, music, acting, story…everything and more than so many recent, far more commercially successful films have had in the past year or so. But this one loses out because it is not comprehendible by most of the movie-going public, sadly enough. There is way too much Urdu used in the dialogue, for one. And for another, it is set in an ambiance not many today understand – the tehzeeb, the poetic courting, the scheming, even the costumes. And, of course, Madhuri – she was luminous, beautiful, a dream…unfortunately, an old-fashioned one that cannot make sense now, when people want mini-skirts, fast-paced item songs, blood and gore and something hatke, with no hangover from Devdas.

Will Mads do that with Gulaab Gang? We sure hope so. After all, nobody wants her to run back to Denver with hubby Sriram Nene and sons Arin and Ryaan, hai na?


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  • sagar vaidya

    mahduri rocks

  • sagar vaidya

    This film is very different… but very nice… lot of films in 2013 had critically acclaimed.. so this is one of best film of year 2014

  • Rupi Rastogi

    Why is Madhuri Dixit-Nene’s Dedh Ishqiya not working?
    The film is not for masses and Madhuri has been wasted in the movie. simple.

    • Arsalan Ahmed

      I don’t think Mad’s has been wasted… in fact I’d say this is my second favorite film of hers (the first being HAHK). But yea you’re; it’s a film for the classes and not the masses. Keeping that ideology in mind, I’d say it’s doing just fine.

  • Snehil Sharma

    Bollywood life gone mad, Madhuri Madam you have promoted Bollywoodlife (i have seen video). Don’t promote them they are fake idiots.

  • Hrishant

    public wants masala movies, sensative movies are just ignored somehow, madhuris fans ll surely watch it if they are true fans of her, I too was disappointed as i had expected s lot from the film n powerpack persormance from madhuri but it was missing there, nevertheless ll watch it again just for my madhuri,

  • Guest

    I disagree with the author, if you want her to stay you must accept and appreciate what she has to offer instead of asking her to succumb to pressures of popular demand! Dedh Ishqiya (Urdu or no Urdu) is an excellent film, perhaps even one of the best Bollywood has produced! Its inspiring, breathtakingly beautiful and touches the soul. Society must change or art, culture, tehzeeb will die!

  • Anubhav

    Please tell me Are you get paid on writing against Madhuri???? Bollywood Life you are the worst website…… I HATE YOU PEOPLE…… JUST HATE YOU SUCH A FOOLISH AND IDIOTIC JOURNALISM JUST SIT AT HOME WEAR THE BANGLES

  • Anubhav

    Fully FAALTOO Website
    DO Not Know the Journalism…… what a foolish author she is writing “hai na”in the end….
    Dear You will never grow up as a journalist

  • Anubhav