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The song originally meant for ‘soup boys’ is finding new listeners everyday and is one of the biggest success stories fuelled by social networking sites. Latest is that even Big B finds the song catchy

It has been only a week since Why this Kolaveri di was first uploaded on the internet but it has already become a monster of a hit. Joke doing the rounds is that what Shahrukh Khan couldn’t do for his superhero film RA.One in months, the groovy heartbreak song did for the film 3 in less than a week. The lyrics are simple and the melody has a distinct south Indian flavour, but that hasn’t stopped the song from catching the fancy of people all over the world. The song is headed to cross two million hits soon and this phenomenon is new, especially for a song that has nothing to do with AR Rahman. Rumours are that very soon some cola brand will either make a jingle around this song or buy the rights for doing so. Surprise of all surprises, grandpa Amitabh Bachchan also took time off from playing with Beti B to not only hear the song, but also to express his liking for it. He recently tweeted, “Just heard #Kolaveri after much talk on it … its so original and catchy ..congrats Dhanush and Aishwarya (Rajni’s daughter) .. love” Another feat accomplished by the makers of the Kolaveri song is that it is probably the only song in recent times which is being extensively aired on radio stations in many metros across the country, not just in Tamil Nadu. This definitely proves that instead of pumping millions of dollars on marketing a mediocre product, it is better to create something innovative and which has a soul. Dear Shahrukh Khan, are you listening?

Click here to watch Why this kolaveri song