Why will Shuddh Desi Romance release a week in advance?

Release dates of Bollywood films are hot topics of discussion these days and the latest film to have an altered release is none other than Yash Raj Films’ (YRF) forthcoming entertainer, Shuddh Desi Romance

So while Shahrukh Khan fans will have to wait for 24 hours longer to catch Chennai Express in theatres on the 9th of August, there’s some good news for all those awaiting the release of Parineeti Chopra-Sushant Singh Rajput starrer Shudh Desi Romance. The film will release a week in advance on September 6. And no it’s not Eid or any other festival that the makers are eyeing. They want to hit the screens a week earlier so that the cast will be available for all promotional activities before its release or premiere at the Toronto International Film Festival (TIFF) 2013 on the 11th of September. Hope this effective planning to get the actors to promote the film before its release will translate into footfalls in theatres too.

And like the film’s title Shudh Desi Romance, we get some shudh (pure) entertainment!