A lukewarm response to the former might turn out profitable for the new release, say trade experts
After Salman Khan’s not so entertaining Jai Ho, real life couple Abhay Deol-Preeti Desai are coming to woo the moviegoers with One By Two, coming out Friday. The love story, which has been directed by Devika Bhagat, revolves around a couple who meet each other while living in Mumbai. They are fed up with their lives and want their situations to change desperately.
The film, made on an budget of about Rs 15 crore, is looking at a fair business opportunity with Jai Ho figures not living up to expectations, says Rajesh Thadani of Multimedia Combines.
“If Jai Ho had done well, it would have been very tough for the next film to do well. So this will be beneficial for One By Two,” said Thadani.
The film, which will be shown in approximately 1,000-1,200 screens all over India, is the debut production of Abhay’s banner – i e Films. He has co-produced the film with Viacom 18.
The actor has hardly promoted the film, a norm nowadays. The movie, however, made news due to the tiff between Abhay and T-series regarding the delay in the marketing and music launch of One By Two.
Abhay, who walked the red carpet at an award function with a made up black eye signifying helplessness, brought out the controversy in the open.
Singers like Kailash Kher, Sonu Nigam and Sunidhi Chauhan and composers such as Vishal Dadlani and Ehsaan Noorani hailed Abhay’s courageous outburst against the music label. However, T-series denied all accusations calling them baseless.