It has already helped the Anurag Kashyap-produced Peddlers to find a buyer
Newbie director Vasan Bala’s film Peddlers has benefitted greatly from becoming the first Hindi film to be selected for the Critics’ Week at the Cannes Film Festival. Eros International has bought the rights to screen the film in India. However, none of the parties involved is willing to disclose the actual amount. The film, produced by Anurag Kashyap Films and Sikhya Entertainment, is still looking for a buyer for its international rights.
Meanwhile, Yash Raj Films is also trying its luck at the Cannes Film Festival by showcasing five of its biggest upcoming movies at the Cannes Film Market. The four Hindi films are Ishaqzaade starring Arjun Kapoor and Parineeti Chopra, Ek Tha Tiger, starring Salman Khan and Katrina Kaif, Dhoom: 3 with Aamir Khan and Katrina and the as-yet-untitled film with Kat, Anushka Sharma and Shahrukh Khan. Then there is YRF’s first English language film, The Longest Week, the Jason Bateman-Olivia Wilde-starrer that has been directed by Peter Ganz. From what we hear, YRF is leaving no marketing avenues unexplored for their biggies. We wonder if some of Peddlers’ luck will rub off on these films too, and especially their stars. Since Ishaqzaade is his first film, Arjun needs all the marketing help he can get. Shahrukh and Salman too will be hoping to outdo each other’s opening day records. Their films’ reception at Cannes will make a huge difference to the final tally. Salman has a distinct advantage since his Ek Tha Tiger is almost complete. It can be better showcased than SRK’s film, which is still under production. While the stars keep their fingers and toes crossed, we’ll just have to wait and watch.