comscore

Will Deepika Padukone be able to pump up Coca-Cola sales?

Coca-Cola has been lagging behind its sister brand Thums Up and Pepsi in the market since quite some time. Keeping the falling sales in mind, the beverage giant has signed Deepika Padukone to become t

Will Deepika Padukone be able to pump up Coca-Cola sales?

According to the contract, Dippy is being paid Rs 4 crore annually by the famous cola brand. But will it be worth the money?

Coca-Cola has been lagging behind its sister brand Thums Up and Pepsi in the market since quite some time. Keeping the falling sales in mind, the beverage giant has signed Deepika Padukone to become the face of the product at an exorbitant rate of a little less than Rs 4 crore annually, as fees for her work.

Previously, Aishwarya Rai Bachchan was the topmost celeb who endorsed Coca-Cola for about six years. Deepika, on the other hand was previously endorsing Pepsi. It has been found out by the global head office of Coke that India is the only region, where its sales are lesser than its sister brands or even rival brands. In India Thumbs Up and Sprite hold the topmost position but the company wants to change that equation.

Considering Deepika’s massive success at the box-office this year, wethinks Coke has done the right thing by roping her in but only time will tell whether she is able to boost up the sales or not. At times only sexy legs might not be enough to push a brands sales up. What say peeps?

 

 

LIKE US. FOLLOW US. STAY CONNECTED.
Facebook
Twitter
Google +
Youtube

Latest from News & Gossip

Here's how Salman Khan got acquitted in Chinkara poaching cases!
Here's how Salman Khan got acquitted in Chinkara poaching cases!
Jacqueline Fernandez: Parineeti Chopra added a touch of glamour to Dishoom
Jacqueline Fernandez: Parineeti Chopra added a touch of glamour to Dishoom
Rishi Kapoor wants Ranbir Kapoor to adopt Baba Ramdev
Rishi Kapoor wants Ranbir Kapoor to adopt Baba Ramdev
View More

Latest Videos

Akshay Kumar shares his most memorable moments while shooting Rustom! - watch video!
Akshay Kumar shares his most memorable moments while shooting Rustom! - watch video!
Varun Kapoor 'steaming video' will warm up a rainy day
Varun Kapoor 'steaming video' will warm up a rainy day
Divyanka Tripathi and Vivek Dahiya’s Rang Dey second teaser out and it is ETERNALLY romantic!
Divyanka Tripathi and Vivek Dahiya’s Rang Dey second teaser out and it is ETERNALLY romantic!
View More

Latest Photo Galleries

Divyanka Tripathi and Vivek Dahiya share INTERESTING teasers of their wedding video!
Aww! Boyfriend Ranveer Singh makes way for girlfriend Deepika Padukone from a CROWDED party!
Ranveer Singh’s ‘Cool Quote T-shirt’ will inspire you to have alike!
View More