Will Dhoom:3, Krrish 3, Mental break Chennai Express’ box office records?

Fri, September 20, 2013 11:00am UTC by 69 Comments
Will Dhoom:3, Krrish 3, Mental break Chennai Express’ box office records?

Shahrukh Khan’s romcom directed by Rohit Shetty and co-starring Deepika Padukone smashed box office records and set cash registers clanging. His arch-rivals Aamir Khan, Salman Khan and Hrithik Roshan are now geared up to break the Baadshah’s supremacy with their own releases. What are the five essential components that will make sure that these big budget films create hungama at the BO?

The stage is set. The battle lines are drawn. It just doesn’t get bigger than this. After Chennai Express, Krrish 3, Dhoom:3 and Mental are lining up for release. Which one will get the bigger share of the money pie and the tag of ‘record-holder’? Considering the plethora of big banner, big budget, big starcast films set to release in the coming months, film buffs certainly can’t ask for more fun that will rock the turnstiles!

With such an impressive line-up of Hindi films – Krrish 3, Dhoom:3 and Besharam are set to release during Diwali and Christmas and Mental projected for Republic Day (January 26) 2014 – this year might just become as the most lucrative ever. But 2013 could well be the year with maximum Rs 100 crore grossers, with Rohit Shetty’s Chennai Express (CE) topping the charts (Rs 216.86 crores according to trade analyst Taran Adarsh), followed by Ranbir Kapoor’s Yeh Jawaani Hai Deewani, Abbas Mustan’s Race 2 and Rakeysh Omprakash Mehra’s Bhaag Milkha Bhaag. The King Khan has once again proved his worth at the box office with CE‘s humongous success, breaking the record set by Aamir’s 3 Idiots. And the Perfectionist actor is all set to reclaim the title with Dhoom:3, which he is confident will overtake CE by a mile.

And how can King Khan’s re-new-found friend Salman be far behind? For the last few years Sallu’s films have been doing record business and setting higher monetary standards for his competitors. “I know his (SRK) film broke all my records. I’m looking forward to break all the new records, be it Aamir’s Dhoom:3 or Ranbir’s next film (Besharam),” he said. Considering Sallu’s repertoire for the next year – Mental, Kick and Prabhu Deva’s next – the superstar could break his own records than that of others!

As Taran Adarsh said, “The silver screen is all set to adorn a golden glow. Previous records will be shattered and new records will be set.” We spoke to exhibitor-distributor Akshaye Rathi to check which of these films – Krrish 3, Dhoom:3, Mental and Besharam – is most likely to beat Chennai Express at the BO…

Buzz, publicity and marketing:

While Krrish 3 & Dhoom:3 have generated tremendous buzz purely on the merit of their first teasers and are sure to open to phenomenal numbers, it’s still too early to say anything about Kick, since no promotional material / promo is out yet. However, it is undoubtedly one of the most anticipated films of 2014 and it will be spilling out of people’s ears when it is about to release. As for Besharam, the coming together of the star of Yeh Jawani Hai Deewani and the director of Dabangg Abhinav Kashyap in itself is a big deal and is bound to get a huge chunk of moviegoers excited. Sadly though, the promotions (at least so far) have lacked the teeth and edge that a film with stakes as big ought to have. After the benchmark that SRK has set with the promotions of Chennai Express, these big budget films need to at least match it, if not surpass it to stand out.

Satellite rights:

The satellite rights of each one of these films will sell for great numbers because of the stars these films feature. Besides, all these films belong to satellite friendly genres, so there’s no reason why they won’t rake in big money for their TV rights.

Actors’ popularity (Salman, Aamir, Shahrukh and Ranbir Kapoor) – domestic and overseas:

While Salman Khan is the king of the masses, SRK’s popularity is beyond any other actor’s in the overseas markets. Salman’s core audience floods the single screen cinemas across India, like Rajinikanth’s fans do down South when his films release, while SRK stands at positions 1 to 5 in the overseas markets and then the others come by. Ranbir Kapoor has struck a good balance between the two with Yeh Jawani Hai Deewani and enjoys a good following in the domestic and overseas markets – the prince of both, just a notch below the respective kings!

Aamir Khan is a hugely popular star, but the business of his films depends on the appeal of his films more than his core fan following. So while with a 3 Idiots he broke through the Rs 200 crores mark, a Talaash or a Dhobi Ghat didn’t come anywhere close. Dhoom:3 should showcase his star power in a huge way…

Number of screens:

It’s still too early to judge the number of screens that these films will release in, but with the benchmark that Chennai Express has set, each one should aspire to go beyond it to ensure the huge openings that it deserves.

Ticket price:

I don’t believe that hiking ticket prices is the best solution to multiplying business. What needs to be seen is the fact that 3 Idiots had among the highest footfalls for films in recent times, but was watched by only about 2 percent of India’s population! The idea should be to find ways to increase the count of people who come to watch films at the cinemas, rather than charge the ones who come, a higher amount.Subscribe to me on YouTube

  • Anik

    Shahrukh is the best.Hrittik,Ranbir even Amir khan can’t break the record……………….SRK will break his own record by “Happy New Year”.It has no doubt.

    • faisal

      Hrithik and salman break srk record.

      • rashid

        Ho nahi sakta king ko koi break kare

        • Zubbair hussain

          Ye to salman aur aamir ke baaye hath ka khel hai

          • Rehaan

            Haan bhai Salman ka baiye haath ka khel hai. chal se par eid pe jhak marr raha tha. ek galati ki chance de srk ko eid par ye haal hua sabke sab record toot gaye.haan dhoom 3 there is chance to break the record but 21 din tak koi film release nahi ho ghi next badi release pistol akshey kumar ki 10 jan 2014 ko

        • Sameer

          Break karega aur woh honge e teeno.not ranbir.

      • vicky

        only sharukh khan roar in the bollywood

    • Huzaifa

      Sale mun acha na ho to baat achi kr le. Dhoom dhoooooom macha k jae gi. Amir will be the founder of 300 crore club in domestic era. Amir or dhooom name hi kafi hy

    • vicky

      sharu only roar in the bollywood

    • Sameer

      You said Aamir cant break the record but when you will see movies collection, that time you know what can Aamir do.

  • afraz

    this year it will be hrithiks year like 2000,2003,2006..
    u r trying to sidelining him..but the fact is when it comes to commercial films hrithik is ahead of his contemporeries..just wait for the storm…

  • sumiya areef

    Yes im definetly sure then amirs Dhoom3 will break sharuks chennai express

    • Smicker Abz

      yesss..i m definetly sure,,D3 will break chennai ex…… records.!!!!!!!

    • suraj sharma

      ya.dhoom 3 will break the chennai express Record.

  • kalam

    Amir ho ya salman hrittik ho ya ranbir sab srk se jalte hai koi nahi todr payega chennai express ka record

    • Zubbair hussain

      Chennai express chennai express are yaar is film mai kya rakha hai ye to salman ka hi den hai ki ye film chal gayee qyoki salman ke fan bhi is film ko dekhne chale gaye aur ha jahan do saal phle ticket ka rate tha 150 aur 200 rupees wo ticket aaj mil rha hai 300 aur 400 rupees

      • nawab

        Salmaan bhikari kya kisa ko dega.us ko. Hum bhik dete he

        • shahrukh

          Tu.kya.lora.bhikh.dega.salman.ko.teri.salman.ke.jute.police.karne ki okat.nahi.hai.teri

      • chandu

        abe. saale tu kya salman, srk ka appointment leta hai kya

      • kunal

        Phata poster nikla hero me to salman ki entry thi , fir bhi wo movie kyu flop huyi ?
        aur jab tak hai jaan aur son of sardar ek hi din release huyi thi, sos me salman ki entry thi fir bhi jthj ki 80% opening huyi thi aur sos ki 60% opening hi kyu hui thi ? aisa kyu ?

        • Swapnil

          Are jthj ke collection hone ki wajah ett hai.agar tere ko pata nahi hai to jake yrf ke head ko pucchke aa.

    • Swapnil

      Tu srk se pucchke aa.kaun kisse darta hai.

  • zeeshan

    naver break records srk any o ne srk is alway king khan

    love u srk

  • Ajay kumar

    Shahrukh is the best.Hrittik, salman khan Ranbir even Amir khan can’t break the record……………….SRK is best nd SRK will break his own record by “Happy New Year

  • Younus

    Salman will break the record of C X

    • Rohan

      Ghanta… Salman can do nothing ask him to go n sit in the jail for 10yrs.. wooooooooo

  • kalan

    srk is srt no 1 can beat

  • Aditya bais

    Wait for next diwali happy new year was coming

  • salman kaur

    i am a diehard sharukh fan.srk is the best.no one can beat him. even dabang,besharam,idiot amir and fatto krish vi uski age mokabila nahi kar sakta.sharukh the god of acting and king of b-town

    • Swapnil

      You are right srk god.but he is god of overacting.

  • Ravi

    Come on Akki! Show these idiot medias, article writers and Khans that you can break record from your next film Boss.

    • saleem

      it might be possible that salman and amir will break the chennai exp. record

  • Rashid

    Khan is best king khan ko koi bee break nahi kar sakta doom 3 but buried tu but mushkl

  • rakeshrathore

    king khan

  • palash pat

    ofcourse hritik roshan…..only he is macho man….just wait for stooooooooooooorm

  • anup

    Aamir khan’s 3 idiots record was unbreakable for 4 years . Just
    think how many years are required to break the record of dhoom 3 . Aamir is no 1 hero in india because only he can create the history.
    1st 100 crore movie – Ghajini.
    1st 200 crore movie – 3 idiots.
    ………………………… — Dhoom -3.
    Just imagine………….. Just imagine…………
    HE IS COMING……….. HE IS COMING………

  • madan

    1 4 3

  • prateek

    Srk to srk hain koi bhi amir salman hrithik jaisa aera gaira record nahi tod pai ga

  • neal

    Krrish 3 all time hit 500 cr wait till diwali fadu movie every one is best but HR is super best rocking krrish 3

  • soham

    Krrish 3 all time hit 500 cr

  • Anil Kumar

    Never underestimate the Star power of KING KHAN. SRK, only SRK will break his own record with HNY….

  • nitesh

    hrithik roshan apne dance se hi 200cr kamaa lega, isiliye shahrukh bach ke

  • safdar

    amir or salu ma itna dam hai to apni movie srk ki tarah competion ma relize kare jasay CE ne face kiya hai phele 15 ko ouatind phr 23 ko madras cafe phr 30 satyagarah jesi big actors films wo log solo relize karte hain wo dartay hain k agar comepetion ma ki srk ki tarah to film fail he na ho jaye ya dam srk ma he hai wo competion ma film relize kare or hit kare or ek cheez agar is movie ki solo 40 din mil jatay jasay 3idots or ek tha tiger ko milay to ab tak ya 300 cores kar chuki hoti 1000% garutee

  • m salunke

    koi kuch bhi karo par entertinment karo because they are working for us

  • sanghapal

    no one beat salman&amir at the box office

  • imtiyaz

    rcrd wo hota h kadduo jo comptetor k maidan m ane k bd b salamat rahe,or srk k real cmptetor amir nd spcialy box ofice king the real mega star salman maidan m aye hi kaha h whn thy wl cme to ce ka rcrd to jayga hi jayga mgr usko todne m hakla fr kai sal lega jese 3idiot or ett tk pahnchne m usne ghisat ghisat k kai sal lega…..jst wait nd watch d real box office king is coming after 3 mnths…..
    …..JAI HO..!!!!!

  • Shriniwas singh yadav

    Krrish 3 sabka record todegi…..

  • asif shaikh

    salmaan iz the king of box office…..♡♥♡♥

  • abhijit

    Krrish3 will be biggest boxoffice record in indian films history.

  • abhijit

    Krrish3 will be biggest boxoffice record in indian films history..

    • ali

      yes

      • SIRAJ NAZ SUMALANI

        SRK =Bollywood K king khan ka koi B record thod nahi saktha samjhy
        ++++BOLLYWOOD KA KING KHUN ONLY .S.R.K++++

      • SIRAJ NAZ SUMALANI

        SRK ka koi B record thod nahi sakta Bollywood ka king Only SRK SRK SRK SRK & SRK SRK SRK SRK hain

  • younas khan

    srk is greatt and the rest r dogs

  • shahrukh

    abhi to ye muskil hai ……. chennai ka record todna muskil he nahi na mumkin hai @@@@@@@@

  • sohail

    srk record torna muskil hi nhi namumkin hay

  • Hiten R Pradhan

    Ranveer Fodega SRk rcord ko aur SALMAN todega boxoffice record….

  • Deepak

    Salman khan’S Ja Ho will break all records of Chennai Express because Salman Is the KING OF BOXOFFICE—-

  • Sahil Mondal

    Amir Khan bollwood all flim record breakup.

    DHOOM 3 the most popular flim on coming back at 20:12:13.

    I sure all love the Dhoom3

  • Sahil Mondal

    Amir Khan bollywood all flim record break.

    DHOOM 3 the most popular flim on coming back at 20:12:13.

    I sure all love the Dhoom3

  • raj maran

    Abe bollywood ke marizo chennai express ka recordd toh
    tootne wala hi hai bas 13 cr hi kam hai woh bhi aaj kal mein ho jayega
    par dhoom 3mein dhoom macha dega shayad aamir
    ki fan following tum jaante nahi ho
    sare record todne aa rahi dhoom…….

    Amir box office all time hit
    Amir hamesha aaj ki generation ko jo pasand hai
    wahi lata hai

    usne apni saari filmo mein alag alag andaz dikhayhai

    Wish you besh of luck aamir

  • BIKASH SARMA

    Dhoom3 will break all the records of Bollywood…..I am sure

  • sourish

    Krrish 3 will break all The records and dhoom 3 cannot break its record.and krrish3 will set a new record

  • sourish

    Krrish 3 will break all The records and dhoom 3 cannot break its record and Krrish3 will set a new record.

  • sourish

    Krrish 3 will break all the records and dhoom 3 cannot break its record.Krrish 3 will set Up a new record.

  • Divesh

    Abe ghanchakkaro srk ka record todna bachho ka khel nahi hai

  • satyam shingala

    Yes dhoom 3 will break the chennai express Record but amirkhan is best acter for dhoom3

  • deepika padukone

    i think my movie happy new year definately break all the records.

    • Her

      In your dreams only.


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