Will Rakesh Roshan’s gamble to release Krrish 3 on Diwali Sunday pay off?

Will Rakesh Roshan’s gamble to release Krrish 3 on Diwali Sunday pay off?

With news coming in that the powerful and successful Roshans have locked November 3 (Sunday) as the release date of Krrish 3, we just had to wonder about filmmakers’ new tactic – to release their films midweek instead of treading the regular Friday release route

Gone are the days when Friday was considered auspicious by filmmakers who would release their films on the day, the day that marks the end of a working week. With Yash Raj Films and Salman Khan changing the game by releasing Ek Tha Tiger on a weekday (August 15), just before a long Eid weekend and the same banner releasing Jab Tak Hai Jaan on Tuesday, November 13, it seems filmmakers no longer favour the age-old rule of releasing films only on Fridays.

We hear that Rakesh Roshan has decided to release his much-anticipated sequel Krrish 3 on a Sunday, November 3 this year. The mega-venture sci-fi flick that was supposed to release on the auspicious Diwali Friday will now hit the theatres on Sunday. When we spoke to popular film critic and trade analyst Amod Mehra for his opinion on the changing trend he said, “Rakesh Roshan is a smart filmmaker and producer. He knows what he’s doing. His decision of releasing Krrish 3 on Sunday is a very wise and calculated move.” He explains, “I think releasing films pre-Diwali is a bad idea. Krrish 3 is releasing on November 3, which is Laxmi pooja, so there are chances of families going out in huge numbers to cinema halls to watch Krrish 3, which targets kids to a large extent.

Krrish 3 is a big brand. Films like Jab We Met and Baghban also released during Diwali and earned good money at the box office. A lot of factors are involved before you lock the release date of a film. Eventually, a weekend is weekend and nothing can beat that. The collections one can expect from a weekend are just unmatchable, compared to a midweek release. Why do you think Shootout At Wadala release got postponed from May 1 to May 3? May 1 (Wednesday) is Maharashtra Day and a holiday. So the collections may drop on the next day, which is a working day,” said Mehra.

Leading exhibitor-distributor Akshaye Rathi believes, “Krrish 3 is a film that will be a big blockbuster irrespective of when it releases. The day of Diwali is considered auspicious by many filmmakers and the days after Diwali are fruitful. Rakesh Roshan might be breaking the traditional trend of a Friday release, but he has enough holidays lined up ahead of the release date (November 3) with Bhaidooj on the 5th, Guru Nanak Jayanti on the 17th, and the weekends. In these times when the opening three days count in a big way, it’s fair to pull back/push ahead the release day of a film with stakes as high as in this case to ensure that the film gets the justice it deserves at the BO!”

Considering how high expectations are of the third part of the Hrithik Roshan-starrer, this strategy could result in all BO records being broken, especially with the trade already giving an enthusiastic thumbs up to Rakesh Roshan’s decision.

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  • shishir

    Yeah man I’ll definately watch the great flim.krrish 3 is a perfect diwali cracker.I cnt wait 2 watch it.

    • deep


  • sam

    Hrithik is ready to set the BO by strome.krrish 3 has the perfect story line,great special effects,awesome action,Hrithik’s perfect superhero body and will face a super villian.krrish has the all eliment what a great flim needs.so dates doesn’t matter.it’ll definately creat history.

    • Kailash

      Yeah Sure. Krrish 3 will be definitely an entertainment film. However my only doubt is release day. It should release on Friday instead Monday. I think Weekend is very very important. 3 days collection can cross over 50 cr. But as it is releasing on Monday, Collection as well as theater occupancy will be less. So Please someone can reach my words to Rakesh Sir?

  • Abdullah

    Krrish3 is going to break all the previous records of BO.The much anticipated sci-film of this year.And Rakesh and Hritik Roshan is going to blow the BO by their storm.

  • subodh behera

    i m big of hrithik
    i m excited to watch k3

  • subodh behera

    i m big of hrithik
    i ll definately watch tha great movie k3