Will Shah Rukh Khan, Aamir Khan and Hrithik Roshan get cash registers ringing in the second half of 2014?

Tue, August 26, 2014 5:33pm UTC by Add first Comment
Will Shah Rukh Khan, Aamir Khan and Hrithik Roshan get cash registers ringing in the second half of 2014?
Yogen Shah

Apart from Salman starrer Kick, none of the films actually created hungama at the ticket windows in the first half of this year. But will the scenario change in the second half of 2014? Looks like…

Box office calculations indicate Bollywood made a decent start with the young kids on the block such as Varun Dhawan and Alia Bhatt. But the onus is on superstars Shah Rukh Khan and Aamir Khan to turn an average year into a blockbuster in the last quarter, say trade analysts.

With close to 120 releases till mid- August, the box office has garnered over Rs.1,400 crore ($230 million) so far. Trade analyst Taran Adarsh extols the young brigade’s achievements, saying they have done a “tremendous job” this year.

“They have put their best foot forward – be it Tiger Shroff in Heropanti, Varun Dhawan in Main Tera Hero, ‘Alia Bhatt’ in Highway or Arjun Kapoor in 2 States. ”This was something unexpected and they have proved their talent with their films,” Adarsh told in an interview. Manoj Desai, executive director of G7 multiplex and Maratha Mandir, also admitted the newcomers’ good performances have “come as a surprise to all ofus”.

“Be it Heropanti, 2 States, Highway or City Lights – these films have not just recovered their money but also made a huge profit,” he said. Heropanti collected around Rs.51 crore, “2 States” entered the Rs.100 crore club with a Rs.102 crore collection, Gunday minted Rs.80 crore, Humpty Sharma Ki Dulhania raked in Rs.75.5 crore and unusual road movie Highway took home close to Rs.30 crore.

This is not to forget Sidharth Malhotra’s Ek Villain, which has done an amazing business at the box office. “It managed to garner close to Rs.98 crore”, said Rajesh Thadani. Even some small-budget films did fair business. Queen and Raginni MMS 2 were big earners. ”Queen managed to do really well as the film had strong content and managed to collect around Rs.57 crore,” Thadani said.

For the first six months, the youngsters set the ball rolling; then entered Salman Khan and ‘kicked’ a storm with his action-romantic drama Kick, the biggest money spinner of 2014 so far. Lauding Sajid Nadiadwala’s directorial debut, Thadani said: “Kick was a money spinner, which collected close to Rs.211 crore. It’s outstanding. ‘Kick’ is the biggest film of 2014 so far.”

In between, Akshay Kumar too contributed with Holiday – A Soldier Is Never Off Duty, but his Entertainment didn’t turn out to be entertaining enough to make big bucks.

And recently, Ajay Devgn and Rohit Shetty set box-office milestones rolling with Singham Returns, which earned Rs.100.68 crore in the first five days of its release and it’s still counting. ”Entertainment barely collected close Rs.41 crore,” said Thadani. Despite satisfactory performances by young actors, overall collections have not been overwhelming.

“Business has been poor and there has been a slowdown because of three reasons – general election, the Indian Premier League and examinations,” said Adarsh. According to Thadani, “It has been a decent year, but it could have been even better. If we compare it to the last year, the collection has been almost the same.”

Three films – 2 States, Jai Ho and Holiday – entered the Rs.100 crore club – but trade expert Manoj Desai insists that so far, it “has been an average year”. ”If we look at the records of the last year, it was way better than this year. I hope the remaining part of the year will make up,” he said.

Consequently, distributors are pinning hope on SRK’s Happy New Year, Aamir’s PK and Bang Bang, which has Hrithik Roshan. If Adarsh’s expertise is anything to go by, there is a lot of “expectations from Happy New Year and PK and, as always, the second half will belong to them.”

Apart from the two Khan biggies, there is an interesting line up for Finding Fanny, Mary Kom, Khoobsurat, Haider, Welcome Back, Action Jackson and Happy Ending. Thandani said: “We hope few films will hit the Rs.100 crore club, but with films like Happy New Year, the expectations are higher. We are hoping for Rs.200 crore with these films.”Subscribe to me on YouTube


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