The Ek Thi Daayan makers have come up with yet another promotional strategy of selling black dolls with feet turned backwards. But will it work?
Gone are the days of pretty looking Barbie dolls. At least, that’s what the makers of Ek Thi Daayan would like us to believe. Why? ‘Coz they are coming up with their own set of (scary) dollies that will look like the leading ladies – Kalki Koechlin, Konkona Sen Sharma and Huma Qureshi – of the movie.
It all started as a joke. “Initially, the producers Vishal Bhardwaj, Ekta Kapoor and director Kannan Iyer came up with the idea of having these evil-looking dolls that would resonate with the theme of their film Ek Thi Daayan. There was no plan to make them look like any of the three actresses,” a birdie revealed. But the ladies soon warmed up to the idea and agreed to lend their faces to the dolls.
What’s more, apart from looking like the three daayans, the dolls will be dressed in black with their feet turned backwards. Eeeks!
A good idea that will get the evil ones noticed, we say, but will these Daayan Dolls sell?