comscore

Zee launches &pictures, India’s first interactive movie channel, with Chennai Express

Zee Entertainment Enterprises Ltd (ZEEL) has launched a first of its kind premium TV channel for movies in India. Called &pictures, it is an interactive Hindi movie channel officially going on air

Zee launches &pictures, India’s first interactive movie channel, with Chennai Express

The new offering will go on air on August 18 this year and premiere films such as Chennai Express, Zanjeer and Besharam

Zee Entertainment Enterprises Ltd (ZEEL) has launched a first of its kind premium TV channel for movies in India. Called &pictures, it is an interactive Hindi movie channel officially going on air on August 18, 2013. It will have television premieres of some of the most awaited movies of the year – Shahrukh Khan and Deepika Padukone’s Chennai Express, Ranbir Kapoor’s Besharam and Priyanka Chopra’s Zanjeer. Since the films are yet to release and &pictures has already acquired them, the channel has established its premium status even before it begins telecast. &pictures will be available through all pay TV packages.

Bharat Ranga, CCCO, ZEEL, Akash Chawla, Marketing Head (National Channels) and Ruchir Tiwari, Cluster Programming Head (Hindi movie channels) introduced &pictures and its programming and marketing strategy.

Ranga said, “The Ampersand sign in &pictures signifies udaan (flight) and neev (rooted) and celebrates the duality of contemporary Indians. The Ampersand in the logo merges seamlessly with the ‘p’ of pictures and connotes the ease with which today’s viewer blends his ambition to soar high while remaining rooted to his sacrosanct values. The colour red similarly radiates his bold ambition as well as the richness of his traditions.”

&pictures has also announced a short film contest – called The Never anding Movie – where viewers will have to write a script and the channel will shoot the best one. The process is as follows:

August 5 and 6 will be the Naamkaran – You give the name of the film.

August 7 and 8 is Kahani mein Tweet – continue the story in less than 140 characters.

August 12 is the premiere and release of The Never anding Movie, as it will be called.

For more details, log on to Andpictures.in.

ALSO SEE: Shahrukh Khan and Deepika Padukone on the ramp for Manish Malhotra: elegance personified!

LIKE US. FOLLOW US. STAY CONNECTED.
Facebook
Twitter
Google +
Youtube

Latest from News & Gossip

Here's what Varun Dhawan and Jacqueline Fernandez had to say about Salman Khan's acquittal in the Black Buck case!
Here's what Varun Dhawan and Jacqueline Fernandez had to say about Salman Khan's acquittal in the Black Buck case!
7 times Katrina Kaif FLOORED us with her killer abs - view pics!
7 times Katrina Kaif FLOORED us with her killer abs - view pics!
Shah Rukh Khan's this picture with Alia Bhatt will make you wish he was a life coach for real!
Shah Rukh Khan's this picture with Alia Bhatt will make you wish he was a life coach for real!
View More

Latest Videos

Varun Kapoor 'steaming video' will warm up a rainy day
Varun Kapoor 'steaming video' will warm up a rainy day
Divyanka Tripathi and Vivek Dahiya’s Rang Dey second teaser out and it is ETERNALLY romantic!
Divyanka Tripathi and Vivek Dahiya’s Rang Dey second teaser out and it is ETERNALLY romantic!
Baar Baar Dekho song Kala Chashma teaser: Katrina Kaif and Sidharth Malhotra's SWAG act plays homage to MJ and Chikni Chameli!
Baar Baar Dekho song Kala Chashma teaser: Katrina Kaif and Sidharth Malhotra's SWAG act plays homage to MJ and Chikni Chameli!
View More

Latest Photo Galleries

Jacqueline Fernandez, Varun Dhawan and John Abraham enthrall Delhites during ‘Dishoom’ promotions!
Kangana Ranaut added glamour to Manav Gangwani’s show at India Couture Week 2016, see pics!
Bollywood Celebs spotted at Jitesh Pillai’s birthday bash, see pics!
View More