A unique strategy to promote Aamir Khan-Katrina Kaif starrer Dhoom:3!

Yash Raj Films’ Dhoom:3 is ready to come out Dec 20 and producer Aditya Chopra, looking for a unique marketing strategy, won’t settle for anything less than a “never before idea” to promote the movie

Aamir Khan the marketing genius has managed to rub off some of his perfectionist skills on to the makers of his upcoming film Dhoom:3.

“Aditya Chopra has told his entire team that until there is a ‘never before idea’, they should not even discuss anything regular,” said a source close to the production house. “All marketing initiatives from theatrical launch to music launch to every other activity will be done in a never seen before avatar,” the source added.

Directed by Vijay Krishna Acharya, the third film in the Dhoom franchise film will see Aamir Khan in a negative role and he will be joined by the likes of Abhishek Bachchan and Uday Chopra. Will this film be another blockbuster in Aamir-Katrina‘s career?

Will Dhoom:3 set a new benchmark as afar as Bollywood film promotions are concerned? We’ll have to wait and watch!