comscore

Zee Entertainment Enterprises Limited to launch a new channel named Zindagi!

TV network Zee Entertainment Enterprises Limited (ZEEL) Monday announced that it will launch a new Hindi general entertainment channel Zindagi nationally June 23. The latest offering will focus on cat

Zee Entertainment Enterprises Limited to launch a new channel named Zindagi!

The new channel will focus on catering to viewers with stories with universal emotions

TV network Zee Entertainment Enterprises Limited (ZEEL) Monday announced that it will launch a new Hindi general entertainment channel Zindagi nationally June 23. The latest offering will focus on catering to viewers with stories with universal emotions.

Zindagi will have fiction shows – mainly those that dwell on romance, love and family drama – produced overseas and targeted at family audiences.

“This channel is a first in its category of GECs. It will offer alternative fiction content suitable for Indian sensibilities and produced by content creators from around the world. We believe that culture and talent should not be bound by any barriers,” said Punit Goenka, managing director and CEO, ZEEL.

The channel’s proposition Jodey Dilon Ko (binds hearts) is based on the fact that even if people across the globe are culturally different, the stories of their lives are universal.

It aims to showcase real, friendly, vibrant and premium stories of those from across the world that share similar cultural backgrounds, morals and values also intrinsic to India.

“Extensive research conducted across cities in India for Zindagi has revealed that audiences are ready for alternative content, as has already been demonstrated in film viewing, and we aim to bring this fresh alternative to our viewers on television,” added Goenka.

The new channel will engage and interact with its audience through diverse shows written by award winning novelists and literary stalwarts. Many of these shows will be adapted from famous novels and books.

Zindagi will be available 24 hours on both Analog and Digital (DTH and digital cable) platforms in India.

ALSO READ: Gold Zee Awards winners list: Rajat Tokas, Gautam Rode and Karan Patel bag the best actor trophy!

LIKE US. FOLLOW US. STAY CONNECTED.
Facebook
Twitter
Google +
Youtube

Latest from News

7 lesser known facts about the late controversial Pakistani model Qandeel Baloch who was murdered by her brother
7 lesser known facts about the late controversial Pakistani model Qandeel Baloch who was murdered by her brother
It's CONFIRMED : Shah Rukh Khan and Anushka Sharma to come together for the third time in Imtiaz Ali's next!
It's CONFIRMED : Shah Rukh Khan and Anushka Sharma to come together for the third time in Imtiaz Ali's next!
New details about Jim Carrey's girlfriend's suicide out!
New details about Jim Carrey's girlfriend's suicide out!
View More

Latest Videos

Katrina Kaif's break up with Ranbir Kapoor is the highlight of this Kala Chashma spoof! Watch video
Katrina Kaif's break up with Ranbir Kapoor is the highlight of this Kala Chashma spoof! Watch video
Hrithik Roshan brings on his action side in this new promo of Mohenjo Daro!
Hrithik Roshan brings on his action side in this new promo of Mohenjo Daro!
Sunny Leone is the latest actress to get bitten by the Snapchat bug!
Sunny Leone is the latest actress to get bitten by the Snapchat bug!
View More

Latest Photo Galleries

Celebs congratulate Geeta Basra and Harbhajan Singh on birth of their daughter!
Bollywood celebs attend Sambhavna Seth’s 2nd wedding reception ceremony in Mumbai!
Newly-wed Sambhavna Seth and Avinash Dwivedi host their 2nd wedding reception in Mumbai, see pics!
View More