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  • | December 29th, 2011

    ‘Why this kolaveri di’ is CNN’s Top Song of the Year

    ‘Why this kolaveri di’ is CNN’s Top Song of the Year

    The ultimate king of viral fever, Kolaveri di is transcending geographical boundaries, gaining international acclaim and making people groove to its unusual rhythm in discos and nightclubs all over the globe
    If Kolaveri di’s singer Dhanush’s presence as a special guest at visiting Japan’s Prime Minister Yoshiko Noda’s dinner party was not indication enough of the massive popularity the 28-year-old singer is getting the world over, then here’s a piece of news for you. After becoming the rage on the Internet and bagging millions of hits online, Kolaveri di is set to become a sensation like no other. Click here to read more

  • | December 26th, 2011

    Dhanush regales Kolkata on Christmas with ‘Kolaveri di’

    Dhanush regales Kolkata on Christmas with ‘Kolaveri di’

    Southern star Dhanush added to the Christmas celebrations in Kolkata when he performed his raging hit Why this kolaveri di to thousands of screaming fans Sunday. Dhanush and the song’s music director Anirudh Ravichander regaled the audience at City Center mall. The fans, both young and old, clearly couldn’t have enough as they kept chanting “once more” when Dhanush finished. He generously obliged. Dhanush is perhaps the first Indian celebrity whose song Kolaveri di has gone viral on YouTube, with over 20 million hits so far. The number is increasing by the day. The video for Kolaveri di was released online November 16. Its peppy tune as well as funky lyrics helped it go viral and get more than a million hits on YouTube within a day of its launch.
    ALSO READ: Kolavari di buzzClick here to read more

  • | January 27th, 2012

    Simbu: I started the ‘Kolaveri di…’ trend

    Simbu: I started the ‘Kolaveri di…’ trend

    Tamil star STR aka Simbu claims to have started the trend of Kolaveri di. While we wonder how, the star explains further
    At a time when the whole nation is going crazy after Dhanush’s Why this Kolaveri di number, Simbu makes a tall claim of starting the trend in Kollywood. Click here to read more

  • | December 22nd, 2011

    Dhanush’s ‘Kolaveri di’ brings Mumbai to a standstill

    Dhanush’s ‘Kolaveri di’ brings Mumbai to a standstill

    The popular Tamil actor got a taste of stardom in the city that is prominently dominated by Bollywood. And he was pleasantly shocked with the response
    It’s about four weeks since Rajinikanth’s daughter Aishwarya and son-in-law Dhanush’s ‘Why this kolaveri di’ video went viral and became a worldwide rage. The video that is put up on YouTube, has received more than two million hits so far. Last evening, the Tamil actor Dhanush in person experienced the craze it has created among Mumbaites as he brought the economic capital of the country to a standstill for exactly five minutes. Click here to read more

  • | December 19th, 2011

    Dhanush sings Why this Kolaveri ‘B’ for Big B!

    Dhanush sings Why this Kolaveri ‘B’ for Big B!

    Southern star Dhanush sang a tweaked version of his hit Tamil-English song Why this kolaveri di, dedicated to Amitabh Bachchan at an award function in Mumbai, leaving the megastar highly impressed. The event, the BIG Star Entertainment Awards, was held Sunday. Amitabh received two awards, and he was overwhelmed. “Oh dear me lots of things to say… just back from Big Star Entertainment Awards and… they gave me two awards… best actor in social role for ‘Aarakshan’ and the second for the Complete Entertainer of the year… I am blessed!!” Amitabh posted on micro-blogging site Twitter Sunday night. When Amitabh received the awards, Dhanush, son-in-law of movie icon Rajinikanth, stood up and sang a ‘Big B’ version of Kolaveri di. Amitabh described the moment through a tweet, saying: “And… when complete Entertainer announced, Dhanush sings live from audience, a ‘Kolaveri Di’ number, but words to suit the occasion!! Dhanush’s words were ‘Why this Kolaveri, Kolaveri, Kolaveri… B… big B… TRP’. Brilliant absolutely!! So lovable and so good!” The award function saw Bollywood’s who’s who.
    READ ALL THE KOLAVERI DI NEWSClick here to read more

  • | December 19th, 2011

    Akshay Kumar not interested in buying rights to ‘Kolaveri di’

    Akshay Kumar not interested in buying rights to ‘Kolaveri di’

    The Desi Boyz actor refutes reports that he has bought the rights to the Tamil chartbuster
    Why this kolaveri di has become an anthem of sorts and many unofficial spoofs, versions and spin-offs inspired by the original song are making the rounds on the Internet. An interesting speculation related to the song was also that Shahrukh Khan was interested in buying the rights of the Hindi version of the popular Tanglish song, but Akshay Kumar beat the Khan to it and got hold of the rights. But these reports have turned out to be a piece of somebody’s hyperactive imagination as Akshay Kumar rubbished these rumours in an interview with a daily. Click here to read more

  • | December 13th, 2011

    Kolaveri di: Over 20 million hits and still raring to go!

    Kolaveri di: Over 20 million hits and still raring to go!

    Dhanush’s Why this kolaveri di is on its way to attaining cult status in the online world
    Southern star Dhanush is perhaps the first Indian celebrity whose song Why this kolaveri di has gone viral on YouTube with over 20 million hits so far. But the song is yet to make it as big as international hits Baby ft. Ludacris, On The Floor ft. Pitbull and Bad Romance. Nevertheless, Dhanush, son-in-law of matinee idol Rajinikanth, is overjoyed that the song is successfully “breaking language barrier”. “Yayyyyyy 20 million views for Kolaveri !! Pa pa papa pa pa papa!! God bless,” Dhanush posted on micro-blogging site Twitter. Click here to read more

  • | April 5th, 2012

    Will Nevaan Nigam’s ‘Kolaveri di’ break Dhanush’s record?

    Will Nevaan Nigam’s ‘Kolaveri di’ break Dhanush’s record?

    The version of  Why this kolaveri di by Sonu Niigaam’s son has crossed one million online hits
    Dhanush’s Why this kolaveri di now can easily be awarded the song of the year. Sonu Niigaam’s son Nevaan joined Kolaveri di’s brigade recently and called his version the ‘Milk song’ as against the ‘Soup song’ of Dhanush. Nevaan has recorded the version in a very sweet way and generated over one million views in just three days! Dhanush, the original singer-lyricist of Kolaveri appreciated the little singer and wants to meet him. Click here to read more

  • | April 5th, 2012

    Why this Kolaveri a success? A case study!

    Why this Kolaveri a success? A case study!

    BollywoodLife.com’s reader Karthik analyses the phenomenon called Why this Kolaveri di
    Wondering what the whole fuss about Why this kolaveri di is all about? Kinda sick of reading about and listening to the various versions of the song? Just be a little more patient and read a case study painstakingly thought over and typed in by our reader Karthik.N. Trust us, after going through it, you will become a convert and start loving Kolaveri di (if you are one of the few haters, that is). Karthik goes on to explain why the song has worked. Not becoz of excellent viral marketing by Sony Music, but becoz of it’s simplicity, use of Taminglish and MTI (scroll below to know what it means). He has also written something in Tamil, which we couldn’t figure out. Tell us if you do! And do type in your views on his case study. Click here to read more

  • | December 7th, 2011

    Dhanush to perform ‘Kolaveri di’ on ‘Star Ya Rockstar’ finale

    Dhanush to perform ‘Kolaveri di’ on ‘Star Ya Rockstar’ finale

    Actor-singer Dhanush and composer Anirudh Ravichander of Why this kolaveri di will appear on the grand finale of the show
    Tamil star Dhanush, who has become a rage after his song Why this kolaveri di, will be seen in the grand finale episode of Zee TV’s singing reality show Star Ya Rockstar as special guest. The actor made a rocking appearance and sang his current hit Kolaveri di. He was accompanied by the composer of the song Anirudh Ravichander. “When Anirudh and I worked on Why this kolaveri di, we just had a lot of fun and were so casual about it. We had not the slightest inkling that the song would sell like hot cakes and go viral on the Internet,” Dhanush said at the grand finale. Click here to read more