India rapidly embracing Auro sound

Tue, June 10, 2014 6:20pm UTC by Add first Comment
India rapidly embracing Auro sound

With the number of  multiplexes increasing day by day, the way we view and hear our cinema  is also technologically advancing

Indian cineastes never had it so good. After the multiplex revolution that saw an explosion in world class screens, luxurious seating, not to mention clean loos, the last couple of years have seen cinemas across the country embracing the latest in sound technology. Auro, the latest in the aural game, creates immersive 3D sound.

Of course, the technology also needs to be supported by film software and the Indian film to be mixed in Auro was Kamal Haasan’s Vishwaroopam, to be followed by its sequel. Several other films followed suit, including Jayam Ravi’s Ameerin Aadhi Bhagavan, Venkatesh’s Shadow, Dhanush’s Maryan, Balaji Venugopal’s Sutta Kadhai, Pooja Umashankar’s Vidiyum Munn, Mohanlal and Vijay’s Jilla, Mahesh Babu’s 1: Nenokkadine, indies Goli Soda, Vizhi Moodi Yosithal and Damaal Dumeel, Jayaram’s Swapaanam, Allu Arjun and Shruti Haasan’s Race Gurram, JK Enum Nanbanin Vaazhkai by Cheran and Rajinikanth’s Kochadaiiyaan.

You would have noticed that all these films are from South India. This is because Southern cinemas have been quick on the Auro uptake compared to elsewhere in the country. However this is all set to change. Mumbai’s iconic art deco cinema Metro that has been hosting red carpet premieres since 1938 has become the latest cinema to get equipped with Auro.

Says Shirish Srivastava, Marketing Head at Metro Cinema, “Auro 11.1′s unique, three-layer approach evokes impactful and lifelike sound unlike anything I’ve heard before. It is perfectly in line with our aspiration to offer a complete, immersive experience.”

Auro’s main competitor in the high-end aural cinema sound field is Dolby Atmos. Some films like 1: Nenokkadine and Jilla released in both formats, depending on the cinema. In general, Bollywood and a limited number of South Indian films prefer Atmos. High profile releases in the format include Sivaji 3D, the first Indian film to deploy the technology, and Race 2, ABCD: Any Body Can Dance, Aatma, Commando, Nautanki Saala!, D-Day, Thalaivaa, Toofan, Vanakkam Chennai, Pizza 2: Villa, Biriyani, Dhoom 3, Mahabharat, Vizha, Veeram, Jai Ho and Gunday.

Recently, Delhi’s 60-year-old art deco cinema Delite became India’s largest Atmos enabled theatre. Whatever the technology used, it is clear that India now has the best sound that the world has to offer.Subscribe to me on YouTube


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