South star Kamal Haasan is one of the few top south Indian actors to resist appearing in advertisements or endorsements
Legendary actor Kamal Haasan always refrained from endorsing products and services. But that’s changing now with the Ulaga Nayagan signing a contract with a celebrity, talent sourcing and management firm – Alliance Media and Entertainment Private Ltd. The firm’s MD Sunil Doshi announced it, saying “Kamal Hassan is a truly global Indian icon – a great actor, writer and filmmaker, who is immensely respected not only for his strong contribution to cinema, but also for his significant initiatives to help the underprivileged.” He further added that “Kamal has certain plans for his social service initiatives, but is unwilling to rely on external sources of funding for those plans. Therefore, he feels that endorsements with leading companies and brands that have a strong commitment to society and causes would be an appropriate and independent means of fulfilling his vision.”
Kamal said, “I look forward to yet another first – that of brand endorsement in my creative life, and to keep being able to do my bit for the society.” Now that’s a star quality, don’t you think so?