comscore

Malayalam film Test Paper to be screened free of cost!

Claiming to introduce the concept of  sponsored film  in Indian cinema,  Test Paper, directed by S Vinod Kumar, will be screened free of cost for the public in selected theatres across Kerala.

Malayalam film Test Paper to be screened free of cost!

India’s first sponsored film will allow people to watch the film free of cost, covering the expenses through advertisements

Imagine watching the latest movie in cinemas without spending a single penny or making a mad rush for tickets.
Just wait a while before disbelieving such a scenario as a new Malayalam film is all set to be released with the promise that it can be watched free of cost at movie houses, at least in the initial week.

Claiming to introduce the concept of  sponsored film  in Indian cinema,  Test Paper, directed by S Vinod Kumar, will be screened free of cost for the public in selected theatres across Kerala.

Those interested in watching the movie could collect free passes from the theatres where it is being screened or from the producer’s office, they said.

S Manoj Kumar, its producer, said the expense of the days of free screening will be collected through advertisement.

“We have sponsored tele series and other television programmes. But ‘Test Paper is going to be the first sponsored movie in Indian cinema. We are planning to cover the cost of free screening through sponsored advertisements,”he told PTI.

He said they planned to release the movie across the state and the first free screening would be in the capital city Thiruvananthapuram.

“We are mainly eyeing local advertisements than big brands. As it is an innovative concept, people are showing great interest to invest in advertisements,” he said.

Unlike in TV serials, in which advertisements are put out in the middle of the episodes, ads in the movie would be shown before its beginning and during the interval, Kumar,who is in the advertisement field in the last 25 years, said.

The film, having a star cast including prominent actors like Jagadeesh, Nandu, Munna and Mahalakshmi, is scheduled to be released on June 13. The free screening is planned till June 19.

 

LIKE US. FOLLOW US. STAY CONNECTED.
Facebook
Twitter
Google +
Youtube

Latest from South Gossip

Kamal Haasan is still recuperating from his leg injury; thanks fans for their wishes!
Kamal Haasan is still recuperating from his leg injury; thanks fans for their wishes!
Chennai 600028 II Innings teaser: Return of Jai and Premgi Amaren's Sharks XI promises to be FUNNIER that the first!
Chennai 600028 II Innings teaser: Return of Jai and Premgi Amaren's Sharks XI promises to be FUNNIER that the first!
Rajinikanth makes a quiet return to India, as his Kabali creates mass hysteria all over!
Rajinikanth makes a quiet return to India, as his Kabali creates mass hysteria all over!
View More

Latest Videos

Akshay Kumar shares his most memorable moments while shooting Rustom! - watch video!
Akshay Kumar shares his most memorable moments while shooting Rustom! - watch video!
Varun Kapoor 'steaming video' will warm up a rainy day
Varun Kapoor 'steaming video' will warm up a rainy day
Divyanka Tripathi and Vivek Dahiya’s Rang Dey second teaser out and it is ETERNALLY romantic!
Divyanka Tripathi and Vivek Dahiya’s Rang Dey second teaser out and it is ETERNALLY romantic!
View More

Latest Photo Galleries

Kya Kool Hain Hum 3 star Mandana Karimi is now officially ENGAGED to boyfriend Gaurav Gupta!
Divyanka Tripathi and Vivek Dahiya share INTERESTING teasers of their wedding video!
Dishoom Movie Stills Photos
View More