After Tollywood and Sandalwood filmmakers urged their respective state governments to put restrictions on other language films, Mollywood too follows suit and requests for a similar constraint
In Kerala, the protest is being led by youth wing of the political party Congress. Recently, the Kerala Youth Congress picketed the prestigious Kavitha theatre in Ernakulam, which was screening Vijay’s Tamil film, Velayudham. It was a part of the Youth Congress state committee decision to block theatres in the state which had taken the decision not to screen any new Malayalam films. The party has decided that they will ask the current government (Congress) to make Malayalam film screening compulsory and to increase tax on all other language films screening in the state. Though artists, filmmakers and technicians have kept away from such protests, this may sound as an interesting proposition to the industry, which suffers from low revenues and restricted viewership. Minister in-charge, KB Ganesh Kumar, who also happens to be a popular actor himself, has cleared that the government will not hold talks with striking associations unless they show leniency.