‘Mugamoodi’ Jiiva on a high!

Jiiva is definitely the star of the season in Kollywood

The Tamil star recently launched the audio of  of his upcoming film Mugamoodi, billed as the first superhero film of Tamil cinema.The star-studded function in Chennai on Friday to mark the audio launch was graced by Jiiva’s good pal Vijay, who released the first copy of the  album, composed by K. It was received by top Kannada star Puneeth Rajkumar. Directors Lingusamy and Mysskin, actors Jiiva, Narein, Selva, Pooja Hegde and UTV south chief Dhananjayan were present for the event.

In Mugamoodi, Jiiva plays the super hero, while Narain does the baddie. Pooja Hegde makes her debut in Kollywood with this flick.

Besides this, Jiiva will also be jumping on the ad bandwagon, endorsing a brand which Shahrukh Khan does. The Tamil star’s ratings have soared since Ko, which was also dubbed and released very successfully in Telugu as Rangam. The buzz is that Jiiva is probably going to be one of the highest earners for a brand endorsement in Kollywood after this deal. Good luck with that Jiiva!