Posted Wed, March 7, 2012 11:50am IST

The Telugu film industry is set out to increase the heat quotient this March. The hot Rana Daggubati will charm the cute and bubbly Genelia D’Souza in Naa Ishtam.

Directed by debutant Prakash Toleti, the film is touted to be a romantic comedy with a tinge of drama to it. The crackling chemistry between Rana Daggubati and Genelia D’Souza is going to send the mercury soaring on March 23 when the movie releases across theatres. The title of the film was originally picked by Jogi Naidu for a film to be made by the Clapboard Productions banner but since the project got delayed he gave it away to Paruchuri Kireeti for this project.