comscore

Tamil movie RA the first in Tollywood to launch a game

Following in the footsteps of Bollywood films such as Dhoom:3 and Krrish 3, the makers of forthcoming Tamil fantasy thriller RA claim that their film will be the first in southern filmdom to launch a

Tamil movie RA the first in Tollywood to launch a game

The makers believe games have taken promotions to the next level

Following in the footsteps of Bollywood films such as Dhoom:3 and Krrish 3, the makers of forthcoming Tamil fantasy thriller RA claim that their film will be the first in southern filmdom to launch a movie-based game.

“RA will be the first film to come out with an Android and iPhone platform game in the southern film industry. It will be the start of the next level of promotions, attracting more audiences and reaching the corners of the social networking world,” said a statement from the film’s production house, Plan A Studios.

Since the movie is a fantasy thriller with a deep intense psychological meaning, the concept of coming out with a game was a simple task, the statement further said.

“User-friendly interfaces and addictive game plots have helped films augment promotions. Technology has given us various branches of its unique brilliance to reach people now and then through social networking sites, which have become the fore frontier in today’s world,” said the statement.

“Bollywood films are trying to compete with and match Hollywood films with their production values and technology. Films like Krrish 3, Dhoom:3, Chennai Express and Race 2 have developed games to promote their films and were successful too,” the statement added.

RA Game: The Endless Beginning is likely to be launched in February during the film’s audio launch.

Directed by Sam Anton, the film features Ashraf, Aditi Chengappa, Geetha Babu and Lawrence in lead roles.

LIKE US. FOLLOW US. STAY CONNECTED.
Facebook
Twitter
Google +
Youtube

Latest from South Gossip

Kabali box office collection: Rajinikanth BEATS Ajith's Vedhalam and Vijay's Theri; grosses Rs 21.25 crores on day 1 in Tamil Nadu!
Kabali box office collection: Rajinikanth BEATS Ajith's Vedhalam and Vijay's Theri; grosses Rs 21.25 crores on day 1 in Tamil Nadu!
WTF! Rajinikanth's Kabali has a different ending in Malaysia!
WTF! Rajinikanth's Kabali has a different ending in Malaysia!
Rajinikanth's cutouts worshipped in Singapore upon the Kabali's release
Rajinikanth's cutouts worshipped in Singapore upon the Kabali's release
View More

Latest Videos

John Abraham shows us the bad ass side of Rohit Dhawan on the sets of Dishoom - watch video!
John Abraham shows us the bad ass side of Rohit Dhawan on the sets of Dishoom - watch video!
Shah Rukh Khan's heart warming poem will surely make your day - watch video!
Shah Rukh Khan's heart warming poem will surely make your day - watch video!
What's happening with the common man is nobody's concern: Irrfan Khan's SHOCKING comment to India's state of affairs!
What's happening with the common man is nobody's concern: Irrfan Khan's SHOCKING comment to India's state of affairs!
View More

Latest Photo Galleries

TV actress Anita Hassanandani shares super romantic pics with husband Rohit Reddy from Maldives!
India Couture Week 2016: Designer Rahul Mishra gave an unique turn to bridal outfits!
Dishoom promotion pics: Entertaining mode on for Varun Dhawan, John Abraham and Jacqueline Fernandez!
View More