It‘s not your regular saas-bahu drama, but Shubh Vivaah is largely driven by the same old contrived elements. Now television soaps need to move beyond that formula

Almost a year ago, when Sony Entertainment Television pulled up its socks to race ahead in the TRP game, the channel launched a refreshingly different looking Bade Acche Lagte Hain. It was a story that TV queen Ekta Kapoor had always wanted to tell. BALH looked realistic and captured the imagination of the masses. Its success was followed up by Kuch Toh Log Kahenge and Parvarish, two new shows that looked equally appealing and promised to offer something different. Click here to read more