In an attempt to raise eyeballs with advertising gimmicks, the makers of the film endangered many lives

With film promotions and marketing gimmicks gaining more importance than the film making process itself, many filmmakers are resorting to whacky PR drives. To promote their upcoming film Paan Singh Tomar, production house UTV Motion Pictures risked losing Rs 3.5 lakh in cash and put many people’s life in jeopardy. Click here to read more