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6 Bollywood actresses who swear by Pilates

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Agni News

  • | December 19th, 2011

    Star One changes to Life OK, with Madhuri Dixit on board

    Star One changes to Life OK, with Madhuri Dixit on board

    With Madhuri Dixit Nene being the celebrity announcer in a hype-loaded launch, is Life OK the TV channel she was supposed to start after coming back to India? We wonder
    There is noise and there is noise, but the noise that the Star-wallahs made while they were launching their new channel has got to have beaten all other noise hollow. Actually, it was not a launch, but a re-launch of Star One, which is now Life OK and believes in the catchphrase Kal ki soch kar dhat teri ki karte reh gaye – toh aaj ka kya hoga pyaare? It happened with a week-long digital engagement plan, as the honchos for the channel said, and an eight-hour-long rockathon for the web, starring Shankar-Ehsaan-Loy, Euphoria, Agni, Shaa’ir and Funk, and Indus Creed, along with Salim-Sulaiman, Kailash Kher and Shilpa Rao. Programming has begun, each new show introduced by a rather matronly and buxom Madhuri Dixit Nene playing sutradhar (narrator). Which made us wonder – is this the new TV channel she is said to have been starting? And what role will she play in it long-term, if she does? Click here to read more