amul hoarding News
Yash Chopra: Amul pays tribute!
The Amul hoarding on the demise of acclaimed Bollywood filmmaker Yash Chopra is out
Yash Chopra was not only a great filmmaker, but also a poet and had a great taste in music. The Amul topical on the revered filmmaker’s death pays tribute to these hidden aspects of his personality. The artwork shows a sketch of Chopra sitting under a tree, while the Amul girl is with a guitar and a clapboard in hand. Click here to read more
Latest Amul hoarding pays homage to Dev Anand
Known for its creative campaigns, this butter brand has yet again come up with something that touches your heart and soul
The recent Amul ad that pays tribute to the late legend has opted for a caption that’s a famous song from his movie Hum Dono (1962). Summarising the vivacious veteran’s life in just one line – Main Zindagi Ka Saath nibhata chala gaya, the creative team behind the campaign couldn’t have come up with a better idea. As Dev saab has and always will be remembered as an evergreen person, the hoarding doesn’t fail to mention the most prominent aspect of his personality, his liveliness, by labelling themselves as the ‘evergreen butter’. The ad is sure to take you back to the black and white era of celluloid, wherein everything was as soulful and indigenous as the hearty Dev Anand. Click here to read more