Zee launches Ditto TV: Will Shahrukh Khan endorse it?
The superstar who is the brand ambassador for DishTV might be approached for Ditto TV as well
Subhash Chandra Goel’s Zee TV was one of the first TV channels to be launched in India and the first Hindi general entertainment channel (GEC) in the country. The parent company, Zee Entertainment Enterprises Ltd (earlier Zee Telefilms) has the distinction of having many innovative products in its portfolio. After successfully launching comprehensive web portal India.com, Zee has now launched Ditto TV – an ‘on the go’ television viewing experience. The venture is a tie-up between Siemens and Zee, and it will soon be catering to the UK, UAE, Australia, New Zealand and USA (in that order). Click here to read more