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Dhanush on viral marketing

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Dhanush speaks about ‘Kolaveri di’ at IIM-Ahmedabad

Dhanush speaks about ‘Kolaveri di’ at IIM-Ahmedabad

5 years ago 1
The Kolaveri star Dhanush is on seventh heaven as he got invited to conduct a special class at IIM – Ahmedabad. No prizes for guessing that the lecture was on the marketing techniques behind the stupendous success of Why this Kolaveri di… Accompanied by cousin and music director Anirudh Ravichander, who composed the song Kolaveri […] Read Article ▶