in-film branding News
Has Kareena Kapoor’s Heroine set a new brand association record?
The actor’s ambitious movie Heroine has managed to get eight brand endorsements worth Rs 20 crore
Women-centric films have caught the right attention in recent times, thanks to unique content and strong roles. But for Heroine, Kareena Kapoor has gone a step ahead and managed to bring as many as eight brands on board – said to be the most for any female-oriented Hindi movie so far. Click here to read more