Zee launches Ditto TV: Will Shahrukh Khan endorse it?
The superstar who is the brand ambassador for DishTV might be approached for Ditto TV as well
Subhash Chandra Goel’s Zee TV was one of the first TV channels to be launched in India and the first Hindi general entertainment channel (GEC) in the country. The parent company, Zee Entertainment Enterprises Ltd (earlier Zee Telefilms) has the distinction of having many innovative products in its portfolio. After successfully launching comprehensive web portal India.com, Zee has now launched Ditto TV – an ‘on the go’ television viewing experience. The venture is a tie-up between Siemens and Zee, and it will soon be catering to the UK, UAE, Australia, New Zealand and USA (in that order). Click here to read more
Zee’s Ditto TV to air BIG CBS Prime and BIG CBS Love
With this partnership, Ditto TV has ramped up its offering to 27 channels, with plans to scale up to 50 channels
Ditto TV, India’s first OTT (Over-The-Top TV) distribution platform from Zee New Media (the digital arm of Zee Entertainment Enterprises Limited (ZEEL), announced the addition of BIG CBS Prime, a general entertainment channel and BIG CBS Love, India’s first international women’s entertainment channel to its kitty. With this, Ditto TV has ramped up its offering to 27 channels, with plans to increase this to 50 channels very soon. Click here to read more