The makers of Aiyya have come up with a unique promotional strategy. They have started publishing interesting matrimonial ads in newspapers in order to create much-needed noise about the Rani Mukerji-Prithviraj-starrer

Unless you reach the end of the ad, you won’t be able to figure out that this is an advertisement to promote Rani’s new film. The ad – just like any typical matrimony endorsement – raves about a homely and decorous Maharashtrian girl whose folks are looking for a decent Brahmin boy for her. Click here to read more