Star India News
Why has Aamir Khan filed a police complaint?
The actor filed the case in wake of a defamatory campaign against him following the first episode of Satyamev Jayate 2
Bollywood star Aamir Khan has registered a complaint with the Mumbai police in the wake of a defamatory campaign against him on social networking website Facebook. The “malicious messages are wrong and baseless”, he has said. Click here to read more
Will Shahrukh Khan bid for a soccer team in Indian Super League?
Nita Ambani’s IMG-Reliance and Star India to launch soccer league and Bollywood stars have expressed interest in bidding for a team
Nita Ambani‘s IMG-Reliance and Star India have pacted to bring a super soccer league to India and foster local talent. Jim Gallagher, spokesman for IMG Worldwide in New York, said that Reliance Enterprises, IMG and Star India will each have a one-third interest in the super league. Click here to read more
‘Satyamev Jayate’ special screening held in Maharashtra, Gujarat & Uttar Pradesh
The first episode of Aamir Khan’s debut TV show Satyamev Jayate was screened on Sunday, May 6, in some villages in Maharashtra, Gujarat and Uttar Pradesh where the villagers do not have access to television. “This is an important and relevant show for all of India and Star India is going all out to make sure that this show reaches out to all Indians even in places with limited or no TV connectivity,” said Gayatri Yadav, EVP- Marketing and Communications, STAR India, in a statement. “The show is about the people of India and it’s imperative it reaches every Indian,” she added.
Satyamev Jayate went on air Sunday on Star Plus as well as Doordarshan [you read it here first]. In fact, this is the first ever show to be beamed on a private channel as well as DD simultaneously. The special screening was organised by Star Plus on community TV sets in villages like Bhingara and Kahupatta in Maharashtra; Chepa in Gujarat; Jhunkar in Madhya Pradesh; Tikeri, Lalpur, Sarauta and Maaniram in Uttar Pradesh. Most of these villages have a population of less than 5,000. The initiative was taken to ensure that the show reaches all over the country as the show caters to the issues of common man. For instance, the first episode talked about female foeticide and its consequences.Click here to read more
Madhuri Dixit, the voice of Star’s channel Life OK
Star India’s new channel Life OK has Bollywood diva Madhuri Dixit as the sutradhar. The stories will have compelling content that flows from the philosophy that Life is Ok, and ad breaks are kept shorter. “Life OK is a unique name which is in itself a statement of its philosophy, compelling content that flows from that philosophy and an unprecedented focus to cater to the viewer’s needs,” Star India CEO Uday Shankar said in a statement. “We found that viewers wanted better value for their time. Hence the stories on Life OK will be told seven days a week and will feature three stories every hour. People often said that they did not understand why we were doing a certain story and hence Madhuri Dixit will be the sutradhar – a completely novel introduction on Life OK,” Shankar added. The channel also promises to have shorter ad breaks. “Everybody that we spoke to said that they wanted shorter ad breaks, so Life OK will have the shortest ad breaks for any channel anywhere in this country,” Shankar said. Being a sutradhar (narrator), Madhuri will guide viewers about the stories on the channel and its link to the channels philosophy. The shows cover a wide spectrum of emotions – Meri Maa pays tribute to special bond between a mother and a child; Mahadev is about Lord Shiva’s journey; Saubhagyavati Bhava shows the sorrow of a young woman whose parents focused on external appearances while choosing her life partner; Smile Please shares that the glue that binds a family is the values and not the money; and Tum Dena Saath Mera will show how simple joys of life have become casualties of materialistic world. And there will be Sach Ka Saamna, hosted by Rajeev Khandelwal, which will put the spotlight on pervasive moral and economic corruption.
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