Business is great this July at the Bollywood BO!
For the first time in the history of the Hindi film industry, July has been a blockbuster month
The industry would never have expected that the rainy month of July would end the drought at the BO. But this is exactly what has happened. It’s generally the Diwali and Christmas seasons that are known to bring big bucks to producers and theatre owners. July, on the other hand, is considered a low business time, when children get back to school and rains play spoilsport. This time around though, according to trade reports, net collections in the month of July are over Rs 210 crore. Click here to read more