comscore

Digitalisation is the future: Prasar Bharati CEO

Terming digitalisation as the future in television viewing, Prasar Bharati CEO Jawhar Sircar Tuesday said it would also help content providers understand which programme is a hit among the masses on t

Digitalisation is the future: Prasar Bharati CEO

Jawhar Sircar feesl that the urban audience will move towards tablets and the rural Indians will move towards mobile phones

Terming digitalisation as the future in television viewing, Prasar Bharati CEO Jawhar Sircar Tuesday said it would also help content providers understand which programme is a hit among the masses on television. “The entire world has embraced digitalisation. In India, we earlier had 100 million Internet users but it has now increased. We are expecting about 300 million Internet users. At the same time, there are around 900 million mobile phone users, and most of them are shifting to 2G and 3G, which means they are accessing Internet through mobiles,” Sircar said.

He explained that there would be a large audience for content, even if only 200 million out of approximately 900 million mobile users accessed the web. Thus there would be a big need for providing content. “Right now everybody is trying to enter this highway. Digitalisation is the future. There is no second opinion about it. But what will be the way to enter this segment is the question,” Sircar told reporters in Kolkata.

He said more people would shift to watching television programmes on mobiles and tablets. “In this process of digitalisation, I personally feel that the urban audience will move towards tablets and the rural audience will move towards the mobile phone. The digital revolution is coming but what the mode of networking and penetration will be is still not clear,” he added.

LIKE US. FOLLOW US. STAY CONNECTED.
Facebook
Twitter
Google +
Youtube

Latest from TV

Varun Dhawan, John Abraham, Jacqueline Fernandez give Comedy Nights Bachao a miss! Find out why
Varun Dhawan, John Abraham, Jacqueline Fernandez give Comedy Nights Bachao a miss! Find out why
Mouni Roy finds a look alike of her own but she doesn't quite agree to it!
Mouni Roy finds a look alike of her own but she doesn't quite agree to it!
Kavach to go off air by end August?
Kavach to go off air by end August?
View More

Latest Videos

Here's the full documentary of Salman Khan's World of Sultan! - watch video
Here's the full documentary of Salman Khan's World of Sultan! - watch video
WOAH! Sushant Singh Rajput just did an impression of Adam Sandler from You Don't Mess With The Zohan in this latest gym video!
WOAH! Sushant Singh Rajput just did an impression of Adam Sandler from You Don't Mess With The Zohan in this latest gym video!
A Death in the Gunj trailer: Konkona Sen Sharma's directorial debut has all the ingredients of compelling twists - watch video!
A Death in the Gunj trailer: Konkona Sen Sharma's directorial debut has all the ingredients of compelling twists - watch video!
View More

Latest Photo Galleries

Kriti Sanon Birthday special: Here’s how she managed her journey from debutant to IIFA winner!
TV actress Anita Hassanandani shares super romantic pics with husband Rohit Reddy from Maldives!
Aww! Boyfriend Ranveer Singh makes way for girlfriend Deepika Padukone from a CROWDED party!
View More